A normative theory of the press where government fully controls what the population sees, reads, and hears through media outlets.

A normative theory of the press where freedom of press will give more freedom to media to reveal the real thing happening in the society without any censorship or any authority blockades.

A normative theory of the press where it allows free press without any censorship but at the same time the content of the press should be discussed in public panel and media should accept any obligation from public interference or professional self regulations or both

A normative theory of the press where government strictly monitors what the population receives from the media.

Media experience is limited.

Media experience is more interactive.

Media is one-directional.

Audience are more involved and can response simultaneously.

Sense receptors used are very specific( i.e., print media – sight, radio – hearing, TV and films – sight and hearing). 

It is much more of a two way affair and it allows consumers and users to get more involved.