Mix de marketing
Quiz by Nayara Katryne Pinheiro Serafim
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9 questions
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- Q1What are the four P's of marketing?Product, Price, Place, PromotionProfit, Popularity, Perception, PlacementProduct, Popularity, Price, PromotionPerspective, Place, Pricing, Promotion30s
- Q2What is the difference between a product and a service?A product is a good, while a service is a bad.A product is digital, while a service is physical.A product is tangible, while a service is intangible.A product is expensive, while a service is cheap.30s
- Q3What is a market segment?A group of businesses who share common resources and characteristics.A group of employees who share common interests and characteristics.A group of competitors who share common goals and characteristics.A group of potential customers who share common needs and characteristics.30s
- Q4What is the purpose of market research?To gather information about government regulations and policies.To gather information about customer needs and preferences.To gather information about competitor strengths and weaknesses.To gather information about employee job satisfaction.30s
- Q5What is a value proposition?A statement that explains the cost of a product or service.A statement that explains the features of a product or service.A statement that explains the history of a product or service.A statement that explains the unique benefit a product or service provides to customers.30s
- Q6What is the difference between a marketing plan and a marketing strategy?A marketing plan outlines specific tactics and actions, while a marketing strategy outlines overall goals and objectives.A marketing plan is created by the CEO, while a marketing strategy is created by the marketing department.A marketing plan outlines overall goals and objectives, while a marketing strategy outlines specific tactics and actions.A marketing plan is focused on long-term goals, while a marketing strategy is focused on short-term tactics.30s
- Q7What is the role of promotion in the marketing mix?To distribute the product or service to customers.To communicate the value proposition of a product or service to potential customers.To design and create the product or service.To set the price of a product or service at an optimal level.30s
- Q8What is the difference between a direct channel and an indirect channel of distribution?A direct channel involves selling to businesses, while an indirect channel involves selling to consumers.A direct channel involves selling through intermediaries, while an indirect channel involves selling directly to the end customer.A direct channel involves selling online, while an indirect channel involves selling in physical stores.A direct channel involves selling directly to the end customer, while an indirect channel involves selling through intermediaries.30s
- Q9What is the concept of the marketing mix?The combination of perspective, place, pricing, and promotion that a company uses to satisfy customer needs.The combination of product, place, people, and promotion that a company uses to satisfy customer needs.The combination of profit, popularity, perception, and placement that a company uses to satisfy customer needs.The combination of product, price, place, and promotion that a company uses to satisfy customer needs.30s