MKT 031

A strategy that brand manager or marcom practitioner do to communicate with difficult to-reach consumers such as millennials.

A marketing strategy whereby an advertiser promotes a brandby placing it within the

context of selected medium such as TV, Film, online orgaming program.

Refers to an advertising and promotion in a video game such as background displays,

in-game billboards, a commercial while the gameloads.

An interactive system of marketing which uses one or more advertising media to effect

a measurable response and/or transaction at anylocation.

This can make or break the deal that’s why it’s a good ideato think it out before

communicating with your customers.

This kind of deal entices the customer topurchase more of your stock.

It’s the perfect time to get creative with your promotionand use the theme of the

month to sell your products.

It gives potential customers the chance to test out yourproduct and it entices people

to buy what you are selling.

It will not only raise your profile, also it will give you a lot of data from incoming

persons such as email, phone number or even FBNames that you can contact and convert into sales.

It allows your customers to shop with you and will be safein the knowledge that if

they can get it cheaper somewhere else, you’llrefund the difference.

Promotions that is sent directly to your customer orpotential customers. The messages

often include offers about your new product.

The process of carefully managing detailed information aboutindividual customers and

all customer “touchpoints” to ensure loyalty.

Gives the customer a sense of security that they won’t loseout if they wanted to send the

product back.

The most popular kind of promotion but must not be doneoften, as people will just

expect this as a normal.

An offer that only lasts for a limited time and it’s a greatway to create a sense of

urgency for the customer to buy.