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Q 1/10
Score 0
The degree of motivation that accompanies an external search is determined by the​ consumer's _______.
30
level of​ involvement, need for​ cognition, and level of shopping enthusiasm
openness to​ ideas, innovativeness, and level of shopping enthusiasm
need for​ cognition, discretionary​ income, and level of involvement
free​ time, openness to​ ideas, and level of involvement
level of shopping​ enthusiasm, discretionary​ income, and free time
Q 2/10
Score 0
What is the first step of the buying​ decision-making process?
30
The consumer experiences a need or want.
The consumer evaluates the alternatives.
Individuals gather external information from a variety of sources.
The consumer selects an alternative.
The consumer begins an internal search.
10 questions
Q.
The degree of motivation that accompanies an external search is determined by the​ consumer's _______.
1
30 sec
Q.
What is the first step of the buying​ decision-making process?
2
30 sec
Q.
In what order do events take place in attitude formation about a​ product?
3
30 sec
Q.
Advertisements and other marketing communications can first appeal to the emotions or feelings held by consumers in order to move them to​ "like" a product and make the purchase. This is what component of attitude​ formation?
4
30 sec
Q.
What gender complexity has affected consumer​ buying?
5
30 sec
Q.
How have emerging technologies changed the way consumers communicate about​ brands?
6
30 sec
Q.
What is an​ "influencer" in a buying​ center?
7
30 sec
Q.
What is the difference between a straight rebuy and a modified​ rebuy?
8
30 sec
Q.
What must precede a request for bids for a purchasing​ situation?
