Module 10 Review

Communication that aims to motivate or persuade people to buy a product or service.

Technique that involves advertising all of the good things about a product while ignoring the negative aspects of the product.

Prevents anyone from viewing your credit report, essentially blocking the creation of new credit accounts in your name.

A celebrity or other well-known figure is included in the ad, recommending the product.

Advertising technique with the presentation of statistics or scientific claims about their product.

Can stop an identity thief from opening any new accounts in your name.

Advertising technique that involves using appealing words to sell a product.

Happens when someone takes "personally identifying information" such as a Social Security number, a driver's license number, or other information and uses that information to commit fraud or other crimes.

Happens when an identity thief calls or emails you pretending to be someone else in order to get your personal information.

Involves obtaining your personal information under false pretenses.

Partial refund of the purchase price of an item.

Involves special devices that steal your credit card or debit card information when you use the card for a purchase.

_________ pay for advertising.

Advertising technique that involves the use of "positive words without actually really making any guarantee".