MRK 2100 CH 14

VMS that achieves channel coordination when a dominant channel member exercises its power.

Process through which a manufacturer attempts to gain greater control over inputs in its production process, such as raw materials.

Dominant and controlling member of a marketing channel.

Exclusive geographic selling region of a distributor.

Businesses that provide transportation services as for-hire carriers to the general public.

Process of combining several unitized loads into a single, well-protected load for shipment.

For-hire transporters that do not offer their services to the general public.

VMS that coordinates channel activities through formal agreements among participants.

VMS in which a single owner operates the entire marketing channel.

Marketing channel that moves goods directly from a producer to the business purchaser or ultimate user.

Strategy designed to establish direct sales contact between producer and final user.

Movement of goods and services from producers to customers.

Controlling part of the supply chain that involves finished product storage, outbound logistics, marketing and sales, and customer service.

Network that moves products to a firm's target market through more than one marketing channel.

Software system that consolidates data from among a firm's various business units.