Question 1

What are the two new features introduced in the video that can be used to increase the quality of leads generated through Facebook Ads?

Accepted Answer

Instant Forms and Conditional Logic

Answer

Demographics Targeting and Lookalike Audiences

Answer

Dynamic Creatives and Retargeting

Answer

Conversion Tracking and A/B Testing

Question 2

According to the video, what is the benefit of using Instant Forms over Messenger or Lead Ads?

Accepted Answer

It increases the chances of getting higher-intent leads.

Answer

It allows you to collect more data from potential customers.

Answer

It makes it easier for people to submit their information.

Answer

It integrates better with your CRM software.

Question 3

What is the purpose of using conditional logic in Facebook Lead Ads?

Accepted Answer

To personalize the ad experience for each user.

Answer

To track the conversion rate of different ad variations.

Answer

To disqualify unqualified leads based on their answers.

Answer

To segment your audience for better targeting.

Question 4

In the realtor marketing agency example used in the video, what is the first question asked using conditional logic?

Accepted Answer

Are you currently in the market to purchase a new home?

Answer

What is your budget for a new home?

Answer

When are you planning to move?

Answer

What is your preferred location?

Question 5

How does the video recommend handling potential leads who say they are eight or more months away from purchasing a home?

Accepted Answer

Send them to a separate landing page with educational content.

Answer

Add them to a nurture email sequence.

Answer

Exclude them from the ad campaign entirely.

Answer

Allow them to submit their information but prioritize other leads.

Question 6

What is the call to action (CTA) recommended at the end of the video for qualified leads?

Accepted Answer

Download our listings and book a call with a realtor.

Answer

Sign up for our newsletter to get market updates.

Answer

Share this ad with your friends on Facebook.

Answer

Visit our website to learn more about the housing market.

Question 7

According to the video, what is the downside of adding too many questions to your lead form?

Accepted Answer

It can make the form appear less user-friendly.

Answer

It may not be compatible with conditional logic.

Answer

It can increase the cost of generating leads.

Answer

It can slow down the qualification process.

Question 8

What is the metric mentioned in the video that Facebook can optimize for when using the "performance goal" setting in lead ads?

Accepted Answer

Click-through rate (CTR)

Answer

Return on ad spend (ROAS)

Answer

Cost per lead (CPL)

Answer

Conversion rate

Question 9

In the context of the video, what does the term "safeguard your pipeline" mean?

Accepted Answer

Improve the quality of leads coming into your sales funnel.

Answer

Automate the process of following up with potential customers.

Answer

Increase the number of leads generated by your Facebook ads.

Answer

Reduce the overall cost of your marketing campaigns.

Question 10

What is the title of another one of the creator's videos mentioned in this video?

Accepted Answer

How to Use Facebook Lead Ads to Book 68 Sales Appointments in 1 Month

Answer

The Complete Back-End Strategy for Lead Generation

Answer

The Ultimate Guide to High-Intent Lead Forms

Answer

The Secret to Qualifying Leads with Conditional Logic

Related quizzes

Related quizzes