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Non-Conventional Sources of Energy
Quiz by Rakhee Gupta
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ORIGINS AND MEANING OF HISTORY When was the first time you heard the word ‘history’? History has always been with us as people. How is history referred to in your language? History is common to all ethnic groups in Ghana. All ethnic groups in Ghana describe history in their local languages. The origins and meaning of history help us understand how past events have shaped the world we live in today. By exploring these beginnings, we can trace the development of societies, cultures, and civilisations, gaining insights into the experiences, challenges, and achievements of those who came before us. Understanding history offers us a deeper connection to our heritage and a clearer perspective on the present and future. The word ‘history’ has conventional and non-conventional origins or roots. Let’s delve deeper into these two main origins of history. The Non-conventional Origin of History History is not foreign to Ghanaians; we have always owned our history. This is known as non-conventional history. Its origins can be traced to the indigenous terms used by different communities and ethnic groups in Ghana to describe “history.” The Akans use the phrase ‘abakɔsɛm’ to refer to past events. The Dagbon people call it ‘Taarihi,’ the Ewes refer to it as ‘gbedenyawo’ or ‘blemanyawo,’ the Gas say ‘blemasaji,’ and the Gonjas use the term ‘Adrashɜη.’ As you can see, history is not new to our societies. Despite the different languages, one similarity across these non-conventional descriptions is their reference to significant past events. Though the words may vary, they all carry the same meaning and understanding, showing that history has always been part of our ethnic groups. Since prehistoric times, Ghanaians have preserved their history through narratives, songs, storytelling, drum language, oaths, and dirges. These sources reflect how Ghanaians understand and value history within their respective ethnic groups. Our understanding of history is shaped by our customs, practices, and traditions, such as chieftaincy, wars, marriages, and festivals. The Conventional Origin of History The word ‘history’ comes from the Greek word ‘historia,’ which means ‘inquiry’ in English. The term became popular and widely used in the 5th century BCE/BC when people began to study history in a more rational and structured way. This was the period when Herodotus described his investigation into the past, focusing on the events that led to the Persian War. Herodotus is often called the ‘father of history’ because of his early efforts to approach the study of history in a logical and systematic manner.Conventional and non conventional energy sources, power generation and DC CircuitsThere are 12 core values at BTS, with 4 core values being “non-negotiables”. Each of the 12 core values are categorized into 3 main groups, Permission to Play, Architect of the Future, and Guardian of the Mood, to further encapsulate the broader aspects of BTS's work culture. The 4 non-negotiables: Being Super Hungry: This value underscores an intrinsic motivation and a relentless pursuit of goals. It reflects an individual's aspiration to continually strive for success, always seeking opportunities to grow and excel. Strong Willingness to Learn: This value promotes a continuous desire for personal and professional growth. It represents an open-minded approach to acquiring new skills and knowledge, which is critical in the ever-evolving field of taxation and financial services. Burning Desire for an Abundant Lifestyle: This value aligns well with the firm's vision and mission. It showcases a passionate pursuit of a prosperous life, not just in terms of financial wealth but a comprehensive approach to abundance, involving personal well-being and satisfaction. Burning Desire to be the Best: This embodies the drive to excel and be at the forefront in one’s area of expertise. It encourages individuals to strive for excellence, setting the bar high and aiming to surpass it, fostering a culture of competitiveness and high performance. Permission to Play: This category delineates the foundational qualities BTS seeks in potential team members, reflecting a blend of passion, humility, presence, and aspiration for a prosperous life. Super Hungry: Being "Super Hungry" transcends personal ambition, creating an environment where passion and determination are contagious. It's about fostering an ecosystem of perpetual growth, where individuals are fervently working towards their goals while uplifting others. It represents a spirit of resilience and relentless forward motion, fostering a collective progress where success is a shared journey. Humble and Humility: Embracing humility is the cornerstone of personal and organizational growth at BTS. It encourages individuals to remain open to learning and receptive to constructive criticism, fostering a culture of continuous improvement. Humility embodies a willingness to relinquish ego, embracing the learnings that come through experiences and guidance. It cultivates a space where personal growth is accelerated through mutual respect and collaborative learning, ultimately paving the way for success. Burning Desire for an Abundant Lifestyle: This core value embodies a holistic pursuit of happiness, where individuals strive to find joy and fulfillment in various facets of life, including work, personal relationships, and mental well-being. It encourages a balanced approach to life, where passion for work aligns with personal joy, fostering a workplace where individuals are deeply committed and engaged in their roles, finding contentment and happiness in their professional pursuits. Being Fully Present and Inspiring: Being fully present encourages individuals to immerse themselves wholly in their tasks, minimizing distractions and maximizing productivity. It fosters a workplace where people are engaged, content, and genuinely invested in their roles. Simultaneously, nurturing an inspiring environment is about personal growth and self-motivation, where individuals are the driving forces behind their success, igniting inspiration through their journey and accomplishments, fostering a cycle of mutual motivation and growth. Architect of the Future: This category is about the cultivation of leaders within the team, encouraging qualities such as self-drive, innovation (revolutionist), a strong willingness to learn, and an unyielding desire to be the best in their field. Being Self-Driven: A self-driven individual embodies responsibility and initiative, equipped with a clear vision and a proactive approach to achieving their goals. They are fervent in bridging the gap between their present and envisioned future, fostering a goal-oriented mindset that is aggressive in its pursuit and focused on accomplishing its objectives. Being a Revolutionist: A revolutionist in the BTS context is an innovator, willing to defy conventional norms and embrace new approaches to foster growth and development. They are vocal advocates for change, bringing unique perspectives and solutions to the table, fostering an environment of innovation and progressive thinking. Even amidst resistance, they hold firm to their vision, aligning their actions with the core values and purpose that guide BTS's mission. Strong Willingness to Learn: An individual with a strong willingness to learn is adaptable, constantly evolving to meet the changing demands of the industry. They are voracious learners, continually seeking knowledge to enhance their expertise, thereby adding value to the clients and the organization. Burning Desire to be the Best: This value is about embodying excellence in every endeavor, fostering a culture where individuals are constantly striving to elevate their expertise and services. It encourages a proactive approach to personal and professional growth, where the quest for greatness is a continuous journey, propelled by learning and innovation. Guardian of the Mood: This focuses on maintaining a positive and collaborative work environment, emphasizing values such as gratefulness, patience, excitement, and helpfulness. It suggests that BTS values not only professional excellence but also emotional intelligence and positive interpersonal interactions. Being Grateful: Being grateful at BTS embodies a conscious appreciation of the opportunities and resources at hand. It encourages individuals to not just focus on personal milestones but to recognize and value the collective efforts and accomplishments of the team. It's about harboring a mindset of thankfulness that permeates everyday life, understanding that the privilege to progress and succeed is not to be taken for granted. This attitude fosters a nurturing environment where gratitude amplifies abundance, paving the way for more blessings and opportunities to flourish. Patience: Patience at BTS embodies a multifaceted approach that encompasses trust, readiness to play a role effectively, striving to reach one's potential, a hunger for success, and a helpful disposition. It encourages individuals to cultivate a patient attitude, fostering a work environment where goals are pursued with persistence and determination. Genuine Excitement: Genuine excitement at BTS manifests as a contagious enthusiasm that permeates the organization. It is characterized by a deep-seated passion for one's work, fostering a positive and vibrant work environment where individuals are energized and motivated to make a meaningful impact through their roles. Being Helpful: Being helpful at BTS entails proactively identifying opportunities to assist, be it in aiding clients with their concerns or supporting team members in their roles. It fosters a collaborative and supportive work environment, where individuals are attuned to the needs of others and are ready to step in to provide assistance.New Trends in Agriculture Extension approaches Extension has been, and still is, under attack from a wide spectrum of politicians and economists over its cost and financing. As a result, Extension Systems have had to make changes, by restating the system’s mission, developing a new vision for the future, and formulating plans for the necessary transition to achieve the desired change. 1. Privatization of Agricultural Extension Service Privatization: Process of funding and delivering the extension services by private individual or organization is called Private Extension. Concept: Privatization of extension refers to services rendered in rural area & allied aspects of extension personnel working in private agencies or organization for which farmers are expected to pay a fee & it can be viewed as supplementary or alternative to public extension services (Sarvanan & Shivalinge 1980). Privatization approaches ➢ Share cropping system ➢ Village extension contract system ➢ Public extension through private delivery ➢ Service for vouchers Strengths of Private Extension System ➢ More demand - driven rather than supply – driven ➢ High quality of services in terms of satisfying information needs of clientele, trained manpower, sustained finances and resource allocation ➢ Provides for an information mix and choices available to farmers ➢ Enhanced efficiency of staff ➢ Assure continuous supply and quality agricultural products ➢ More effective because farmer can select an adviser who is the best able to help ➢ Healthy competition among service provider will lead to better quality and lower costs for service Weakness of Private Extension System ➢ Concentrate on area having favorable physical environment ➢ More face-to-face contacts (person oriented) ➢ Increased dependence of farmers and hence exploitation ➢ No education role ➢ Deprivation of small farmers ➢ Hamper the free flow of information 2. Cyber Extension or e-extension Concepts Cyber space: it is the imaginary or virtual space of computers connected with each other on Networks, across the Globe. Cyber extension: it means 'using the power of online networks, computer communications and digital interactive multimedia to facilitate dissemination of agriculture technology. Cyber Extension thus can be defined as the extension over cyber space. Important tools of cyber extension E-Mail, Telnet, File Transfer Protocol (FTP), Gopher, Archie and World Wide Web (WWW) Strengths of Cyber Extension ➢ Access to the astounding information and continuously available ➢ Information rich and instantaneously available of information ➢ Interactive communication ➢ The information is available from any point on the globe ➢ Communication is dynamic ➢ Cut steps from traditional process ➢ Save money, time and effort ➢ Multiplicity of purpose Issues and Concerns of Cyber Extension ➢ Lack of Reliable Telecom Infrastructure in Rural Areas ➢ Erratic or no Power Supply ➢ Lack of ICT Trained manpower (willing to serve) in Rural Areas ➢ Lack of content (locally relevant and in local languages) ➢ Lack of Information Services to Rural Clientele ➢ Low Purchasing power of the Rural communities ➢ Lack of Holistic Approaches ➢ Issues of Sustainability Application of cyber extension ➢ Village information shops Dr. M.S. SwaminathanResearch Foundation, Chennai ➢ Information villagers MANAGE in Ranga Reddy District in Andhra pradesh ➢ Gyandoot net initiative of District Dhar, Madhya Pradesh. ➢ Warna wired village of National Informatics Center (NIC) in Kolhapur- Sangli Districts of Maharashtra 3. Market-Led-Extension (MLE) Concepts Market: A congregation of prospective buyers & sellers with a common motive of trading a particular commodity. Extension: It is the spreading/reaching out to the mass Market-led-extension: Agriculture & economics coupled with extension is the perfect blend for reaching at the door steps of common man with the help of technology. Dimensions of market-led extension ➢ Marketing mix: A planned mix of the controllable elements of a product's marketing plan commonly termed as 4Ps: product, price, place, and promotion. These four elements are adjusted until the right combination is found that serves the needs of the product's customers, while generating optimum income. ➢ Marketing plan: A marketing plan is a comprehensive document that outlines a business and marketing efforts for the coming year. It describes business activities involved in accomplishing specific marketing objectives within a set time frame. A marketing plan also includes a description of the current marketing position of a business, a discussion of the target market and a description of the marketing mix that a business will use to achieve their marketing goals. ➢ Market Intelligence: It is the information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision making. Market intelligence includes the process of gathering data from the company’s external environment, whereas the business intelligence process is primarily based on internal recorded events – such as sales, shipments and purchases. ➢ Market oriented production ➢ Use of Technology Strengths of market-led extension ➢ SWOT analysis of the market ➢ Organization of Farmers’ Interest Groups (FIGs) ➢ Enhancing the interactive and communication skills of the farmers ➢ Establishing marketing and agro-processing linkages ➢ Advice on product planning ➢ Educating the farming community ➢ Direct marketing ➢ Acquiring complete market intelligence ➢ Publication of agricultural market information Production of video films of success stories ➢ Challenges to market-led extension ➢ Gigantic size of extension system ➢ Information technology Diverse conditions ➢ Market intelligence ➢ Reforms in agricultural extension system Government Initiatives ➢ Central warehousing Corporation-1965 ➢ MSP by Commission for Agricultural Cost and Price (CACP) ➢ Food Corporation of India ➢ Then some others as: Cotton Corporation of India (CCI), Jute Corporation of India (JCI), National Dairy Development Board (NDDB), Agriculture and Processed food Export Development Authority (APEDA) etc. 4. Farmer--Led-Extension (FLE) Farmer--led-extension is defined as 'the provision of training by farmers to farmers, often through the creation of a structure of farmer promoters and farmer trainers' (Scarborough et al., 1997). Philosophy and principles ➢ Farmers and local institutions (e.g. producer organizations or village leaders) should play a key role in selecting farmer-trainers and monitoring and evaluating them. This helps make the programmes more accountable to the community or groups that they serve. ➢ Farmer-trainers are ‘of the community’; they communicate in local languages and are more sensitive to local cultures, mannerisms, farming practices, and farmers’ needs. ➢ Farmer-trainers should be selected on the basis of their skills and interest in sharing information, not just on their farming expertise. ➢ Farmer-trainers need strong linkages with and support from development agents (whether government, non-government organization (NGO), or private), the people who train and backstop them. Farmer-trainers generally serve as a complement to existing extension systems, rather than being a substitute for them. ➢ Facilitating organizations and local institutions need to be proactive in ensuring that women as well as men become farmer-trainers. ➢ Simple and appropriate reference materials should be made available to the farmer trainers. Essential Elements of Farmer--led-extension ➢ The group ➢ The Field ➢ The Facilitator ➢ The curriculum ➢ Programme leader ➢ Financing Special features of Farmer--led-extension ➢ All learning is field based & it is primary venue for learning ➢ FLE group learning constantly over the experimentation period ➢ FLE promotes healthy decisions & quality decisions ➢ Farmers conduct their own field studies with comparisons or treatments ➢ Facilitates Farmer-to-Farmer communication ➢ Field staff serve as facilitators ➢ FLE is a unique way to educate farmers ➢ It is an effective platform for sharing of experiences and collectively solving agriculture related problems. 5. Expert system Expert system is an intelligent computer program that uses knowledge and inferences procedures to solve problems (Daniel Hunt, 1986). Objectives of developing expert system ➢ To enhance the performance of agricultural extension personnel and farmer ➢ To make farming more efficient and profitable ➢ To reduce the time required in solving the problems ➢ To maintain the expert system by continuously upgrading the database Advantages of expert system ➢ Solves critical problems by making logical deductions without taking much time ➢ It combines experimental and conventional knowledge with the reasoning skills of specialists ➢ To enhance the performance of average worker to the level of an expert Limitations of expert system ➢ Expensive computer program ➢ Mostly developed not in regional languages ➢ Requires AC power and internet connection all the time ➢ Complex software requires computer skilled personnel Modules of expert system in agriculture ➢ COMAX: Integrated crop management in cotton ➢ SOYEX: Soybean oil extraction expert system ➢ PLANT/ds: Diagnosis of soybean diseases ➢ MAIZE: Maize expert system for field crop management ➢ SEMAGI: Weed control decision making in sunflowers ➢ Rice Crop Doctor: Developed by National Institute of Agricultural Extension Management (MANAGE) Difference between conventional and expert system of extension Conventional Extension ➢ Universal approachability of same information is a problem ➢ Information is given whatever is available without considering needs and resources ➢ No Cost benefit analysis ➢ Information flow depends on availability of agent ➢ Require users to draw their own conclusion from facts Expert System of Extension ➢ Universal approachability of same information is possible ➢ Information is chosen based on their needs and resources ➢ Cost benefit analysis ➢ Information through Cyber Cafe at any place at any time ➢ Conclusion is drawn based on the decision given by the expertNon-fiction conventionsNoi affermiamo che il genio della nostra epoca deve essere: pantaloni, giacche, scarpe, tram, autobus, aeroplani, navi meravigliose. Che cosa stupenda, quale grande epoca senza confronti nella storia mondiale! Neghiamo all'individualità qualsiasi valore in rapporto all'opera d'arte. Si dovrebbe guardare attentamente ad una opera d'arte, considerandola solo dal punto di vista dei mezzi e delle leggi che ne hanno sorretto la creazione. Viva il meraviglioso Oriente! Noi ci uniamo agli arti¬sti orientali contemporanei per lavorare con loro. Viva lo spirito nazionale! Noi procediamo al fianco degli artisti russi. Viva il nostro stile raggista in pittura, indi-pendente dalle forme reali, che vive e si evolve secondo le regole della pittura. Il raggismo è una sintesi di cubi¬smo, futurismo e orfismo. Affermiamo che le copie non sono mai esistite ed inci-tiamo a dipingere in base alle esperienze del passato. Af-fermiamo che la pittura ignora i limiti del tempo. Siamo in contrasto con l'Occidente perché avvilisce le forme orientali, perché rende tutto privo di valore. Pre¬tendiamo la padronanza dei mezzi tecnici e siamo contro le associazioni artistiche che generano stagnazione. Noi do¬mandiamo al pubblico che ci presti attenzione senza però che a sua volta pretenda la nostra. Lo stile della pittura raggista che noi promoviamo si oc-cupa delle forme spaziali conseguite con l'intersezione dei raggi riflessi da vari oggetti e delle forme individuate dal-l'artista.In modo convenzionale il raggio è rappresentato da una striscia di colore. L'essenza della pittura è indicata dalla combinazione del colore, dalla sua maturazione, dal rap¬porto con le altre masse cromatiche e dall'intensità con cui è elaborata la superficie. La pittura si manifesta come un'impressione fuggevole. Majakovskij, nei suoi commenti sull'arte contemporanea, ha definito il raggismo come un'interpretazione cubista del¬l'impressionismo. Si tratta di un'impressione che viene per¬cepita al dí fuori del tempo e dello spazio, suscitando quella che si potrebbe chiamare "quarta dimensione," cioè la lun¬ghezza, l'ampiezza e lo spessore degli strati di colore. In questo modo la pittura diventa qualcosa di parallelo alla musica, conservando tuttavia la propria identità. Ha inizio cosi, adesso, una maniera di dipingere che è possibile ef¬fettuare soltanto perseguendo le peculiari leggi del colore nella loro applicazione sulla tela. Da questo momento incomincia la creazione delle nuove forme, la cui espressione e significato dipendono unica¬mente dal grado di saturazione di una tonalità cromatica e dal posto che essa occupa in rapporto alle altre diverse tonalità. Questa verità racchiude naturalmente tutti gli stili e tutte le forme plastiche del passato, poiché tali forme, al pari della vita, non sono che punti di avvio alla perfezione raggista e alla costruzione di un quadro. La vera libera¬zione dell'arte incomincia oggi: una vita che si svolge sol¬tanto secondo le leggi della pittura quale entità autonoma: una pittura che ha la sua forma, il suo colore, il suo timbro4 min Qu’est-ce que la vente ? L’histoire de la vente remonte de très loin, du temps de la mythologie avec Mercure qui a été considéré comme étant le dieu du commerce. Ainsi, la pratique existe déjà depuis plus de 6 000 ans. Les premières techniques de vente ont vu le jour vers 350 avec Aristote. Il faudra attendre plusieurs siècles avant d’arriver à la méthode de vente telle que nous la définissons aujourd’hui, avec le client placé au centre du processus. Quelques définitions de la vente Dans le cadre d’une vente, un vendeur cède un produit ou un service à un acheteur en contrepartie d’une somme d’argent. Ce qui différencie la vente de la notion de troc ou d’échange. Juridiquement parlant, l’article 1582 du Code civil définit la vente comme étant « une convention par laquelle l’un s’oblige à livrer une chose, et l’autre à la payer ». Le contrat de vente peut être établi par écrit ou verbalement. Il peut alors s’agir d’une prestation ou d’un bien corporel. Toutefois, certains types de vente doivent suivre une réglementation particulière. Notamment la vente de fonds de commerce, la vente à crédit ou encore la vente à domicile. En d’autres termes, la vente désigne l’ensemble des méthodes et des actions effectuées par un commercial, dont le but est de vendre quelque chose à une tierce personne. La vente est ainsi le résultat d’un accord ou d’une négociation entre le vendeur et l’acheteur. Que peut-on vendre ? La vente ne se limite pas seulement à un produit. Il est possible de fournir des services, des prestations, des formations et bien plus encore. Le domaine de la vente est très vaste. En effet, on peut amener une personne à acheter une vision ou un avis politique, la convaincre de choisir un projet plutôt qu’un autre et ce ne sont que des exemples parmi tant d’autres. Quelle différence y a-t-il entre la vente et le marketing ? On a tendance à confondre ces deux termes. Or, le marketing et la vente désignent deux disciplines différentes – bien que complémentaires – et ayant le même but. Celui de générer des revenus pour améliorer le chiffre d’affaires d’une entreprise. À ce titre, l’un ne va pas sans l’autre. Les activités de marketing Le marketing se concentre davantage sur le marché. Autrement dit, le responsable marketing se focalisera plus sur les besoins des clients et des prospects et sur l’élaboration d’une solution pour répondre à leurs attentes. Ainsi, il fera en sorte que la vente ait lieu. Pour ce faire, il se chargera du matériel promotionnel allant des simples brochures à l’organisation de salons. Le marketeur se voit ainsi attribuer deux missions. Premièrement, présenter une proposition attrayante en se basant sur les besoins des consommateurs qui sont identifiés à l’avance. Et deuxièmement, créer et entretenir une relation durable et de confiance avec eux. Les activités de vente ou « sales » L’agent marketing attire le client vers un produit ou une marque. Quand cela est fait, c’est au vendeur de prendre le flambeau. Ce dernier prend contact avec la clientèle dans le but d’une acquisition par celle-ci. Le plus dur dans le travail du commerçant est de transformer les leads ou prospects en véritables clients. La vente est la discipline qui conduit le prospect à l’acte d’achat. Pour être plus clair, le marketing vise à attirer le prospect dans la boutique tandis que la vente l’amène à faire des achats pour qu’il devienne un client. Quelles sont les différentes formes de vente ? Dans un cadre BtoB ou BtoC, on distingue de nombreuses formes de vente régies ou non par une réglementation spécifique. Les ventes hors établissement Appelées également « contrats hors établissement », les ventes hors établissement ont lieu lorsque le contrat est réglé en dehors de l’établissement commercial. Le démarchage à domicile et le porte-à-porte en font partie. Toutefois, pour éviter les abus qui sont de plus en plus fréquents, des dispositions ont été prises pour protéger le consommateur. La vente en liquidation Également réglementée, la vente en liquidation est effectuée lorsqu’un commerçant doit déstocker sa marchandise ou écouler un assortiment de biens à cause d’une circonstance déterminée. Elle ne peut se faire que pendant deux mois tout au plus et doit s’accompagner d’une publicité et d’une réduction de prix, parfois à perte. Elle est autorisée dans le cas où le commerçant souhaiterait suspendre, arrêter ou changer d’activité. Les ventes en soldes Tous les semestres, les entreprises sont autorisées à vendre leurs produits à un prix très réduit. Les périodes de soldes sont réglementées par le Livre VI du CDE (Code du droit économique) afférent aux pratiques du marché et à la protection du consommateur. Elles se situent du 3 au 31 janvier inclus et du 1er au 31 juillet inclus. Comme pour le cas de la liquidation, il se peut que l’entreprise effectue une vente à perte. Le e-commerce ou le commerce électronique La vente par Internet ou la vente en ligne est régie par une réglementation relative au contrat et à la vente à distance. L’entreprise conclut la vente par l’intermédiaire de réseaux informatiques et, à ce titre, un paiement électronique peut être nécessaire. En tant que commercialisation à distance, aucune présence physique simultanée des deux parties n’est indispensable. Les ventes aux enchères ou les ventes publiques À la différence des autres formes de vente, l’enchère publique met en place une méthode de mise en concurrence transparente, car le bien est attribué au plus offrant. L’organisation d’une vente publique est aussi gérée par le Livre VI du CDE. Les réglementations concernant les contrats à distance ainsi que la vente hors établissement peuvent ainsi être appliquées. Il existe des locaux spécialement destinés pour ce type de vente et seuls des biens usagés peuvent être mis en vente.1.Linguistics is the science that studies language. 2.Linguist:Someone who studies linguistics. 3.The Subfields of Linguistics Phonetics deals with the sounds of language. Phonology deals with how the sounds are organized. Morphology deals with how sounds are put together to form words. Syntax deals with how sentences are formed. Semantics deals with the meaning of words, sentences, and texts. Pragmatics deals with how sentences and texts are used in the world (i.e., in context) Text Linguistics deals with units larger than sentences, such as paragraphs and texts. 4.Prescriptive: This approach consists basically of stating what is considered right and wrong in language. 5.Descriptive: This approach, on the other hand, consists of describing the facts. Descriptive linguistics is dedicated to describing the rules of the language, and the language is seen as essentially rule governed. 6.Language is rule-governed, creative, universal, innate, and learned, all at the same time. 7.Linguists understand language as a system of arbitrary vocal signs. 8.Linguistic signs: involve sequences of sounds which represent concrete objects and events as well as abstractions.Signs may be related to the things they represent in a number of ways. 9.Iconic: which resemble the things they represent (as do, for example, photographs, diagrams, star charts, or chemical models). 10.Indexical: which point to or have a necessary connection with the things they represent (as do, for example, smoke to fire, a weathercock to the direction of the wind, a symptom to an illness, a smile to happiness, or a frown to anger). 11.Describe the characteristics of human language: Creative: (The structural elements of human language can be combined to produce new utterances, which neither the speaker nor his hearers may ever have made or heard before.) Rule-governed: (Language is made of rules.) Universal: (There are some aspects that are present in all languages of the world.) Innate:(all humans possess an innate capacity for language, activated in infancy by minimal environmental stimuli. Chomsky) Uniquely human: (Language is what sets us apart from other species. It is what makes us human.) Learned:(Children acquire language from their natural setting.) 12.Differentiate between iconic, indexical and symbolic signs. A. iconic, which resemble the things they represent (as do, for example, photographs, diagrams, star charts, or chemical models) B. indexical, which point to or have a necessary connection with the things they represent (as do, for example, smoke to fire, a weathercock to the direction of the wind, a symptom to an illness, a smile to happiness, or a frown to anger). c. symbolic, which are only conventionally related to the thing they represent (as do, for example, a flag to a nation, a rose to love, a wedding ring to marriage). 12. Distinguish between different senses of the grammar word. The prescriptivist´s grammar (Grammar is a set of rules that label the different utterances as either right or wrong.) The descriptivist´s grammar (Grammar is a set of rules that govern the langauge spoken by people. ) The linguist´s grammar (Grammar is the subconscious knowledge of the set of rules that enables speakers to use the language) The speaker´s grammar (Grammar is the intrinsic linguistic knowledge within a native speaker) 13.Describe common fallacies about language and grammar: ►One type of grammar is simpler than another. ►Changes in grammar involve deterioration in a language ►Grammars should be logical and analogical (that is, regular) ►People must be taught the grammatical rules of their language. ►Only some languages have grammar. ►Grammars differ from each other in unpredictable ways. 14.Generality: All Languages Have a Grammar 15. Equality: All Grammars Are Equal 16.Changeability: Grammars Change Over Time 17. Universality: Grammars Are Alike in Basic Ways 18.Tacitness: Grammatical Knowledge Is Subconscious 19.Linguistics is defined as the study of language systems. It is the scientific study of language. 20.Historical approach:It is the study of language change. 21.Linguistic Competence: is the unconscious knowledge speakers of a language have about the system that enables them to create and understand novel utterances. 22.Performance: is the use of it. Performance is “the actual use of language in concrete situations.” 23.I-Language (internal language): which is the intrinsic linguistic knowledge within a native speaker. 24.E-Language (external language): which is the observable language—the output from a speaker. 25.Parole ('speech') refers to the concrete instances of the use of langue, including texts which provide the ordinary research material for linguistics. 26.Langue: 27.Language: is a system of communication that is non-stereotyped and non-finite; it is unlimited in its scope. 28.Grammar: to refer to a subconscious linguistic system of a particular type. Grammar makes possible the production and comprehension of a potentially unlimited number of utterances. 29.Communication and animals: Selecting a mode of communication (speech,writing, gesture). Delivering the symbols through a medium, a physical basis for communication, light, air, or ink. Decoding of the symbols to obtain the information. 30.SIGNS: Communication relies on using something to stand for something else. Words are an obvious example of this: You do not have to have a car, a sandwich, or your cousin present in order to talk about them—the words car, sandwich, and cousin stand for them instead. This same phenomenon is found in animal communication as well. 31.The signifier: A signifier is that part of a sign that stimulates at least one sense organ of the receiver of a message.A signifier can also be a picture, a photograph, a sign language gesture, or one of the many other words for tree in different languages. 32.The signified: The signified component of the sign refers to both the real world object it represents and its conceptual content. The first of these is the real world content of the sign, its extension or referent within a system of signs such as English, avian communication, or sign language. 33.Iconic signs or icons: always bear some resemblance to their referent. A photograph is an iconic sign; so too is a stylized silhouette of a female or a male on a restroom door. 34.Some iconic tokens: a. open-mouth threat by a Japanese macaque; b. park recreation signs; c. onomatopoeic words in English. 35.An indexical sign, or index, fulfils its function by pointing out its referent, typically by being a partial or representative sample of it. Indexes are not arbitrary, since their presence has in some sense been caused by their referent. For this reason it is sometimes said that there is a causal link between an indexical sign and its referent.The track of an animal, for example, points to the existence of the animal by representing a part of it. The presence of smoke is an index of fire. 36.Symbolic signs: bear an arbitrary relationship to their referents and in this way are distinct from both icons and indexes. Human language is highly symbolic in that the vast majority of its signs bear no inherent resemblance or causal connection to their referents, as the following words show. 37.Mixed signs Signs: are not always exclusively of one type or another. Symptomatic signs, for example, may have iconic properties, as when a dog opens its mouth in a threat to bite. Symbolic signs such as traffic lights are symptomatic in that they reflect the internal state of the mechanism that causes them to change color. 38.Signals: All signs can act as signals when they trigger a specific action on the part of the receiver, as do traffic lights, words in human language such as the race starter's "Go!", or the warning calls of birds. 39.SIGN STRUCTURE: No matter what their type, signs show different kinds of structure. A basic distinction is made between graded and discrete sign structure. 40.Graded signs convey their meaning by changes in degree. A good example of a gradation in communication is voice volume. The more you want to be heard, the louder you speak along an increasing scale of loudness. There are no steps or jumps from one level to the next that can be associated with a specific change in meaning. 41.Discrete signs are distinguished from each other by categorical (stepwise) differences. There is no gradual transition from one sign to the next. The words of human language are good examples of discrete signs. 42.A VIEW OF ANIMAL COMMUNICATION ►Largely iconic ►Largely symptomatic ►Little arbitrary ►Not deliberate ►Not conscious ►Not symbolic ►Stimulus bound