SNM stand for:

SMM stands for:

SMM helps a company get direct feedback from customers (and potential customers) while making the company seem more personable. The interactive parts of social media give customers the opportunity to ask questions or voice complaints and feel they are being heard. This aspect of SMM is called

The method of selling directly to the end buyer from the manufacturer with no middle man or intermediary involved. Communicate straight to the customer, with advertising techniques that can include cell phone text messaging, email, interactive consumer websites, online display ads, database marketing, fliers, catalog distribution, promotional letters, targeted television commercials, response-generating newspaper/magazine advertisements, and outdoor advertising.

_____ referral marketers sometimes use trackable business cards. Trackable business cards typically contain QR codes linking them to online content for sale while providing a way to track that sale back to the person whose card was scanned.

Disney Baby, Whole Foods, Marriott, Patagonia, and General Electric all are a few of the companies that take part in the process that publicizes or advertises a website, business, brand or service via the medium of blogs.

Defined as being behavior-focused, successful _________________________ translate customers' evolving need by publishing & serving.  They listen, then publish useful information that prompts questions that your products answer.

A.K.A Cause-Related Marketing, Involving the cooperative efforts of a for-profit business and a non-profit organization for mutual benefit.

Influencer Marketing is loosely defined as a form of marketing that identifies and targets individuals with influence over potential buyers.

Form of marketing, conducted in the name of research, designed to target product sampling towards selected consumers.

Advanced form of W.O.M.M. in which companies develop customers who believe so strongly in a particular product or service that they freely try to convince others to buy and use it. The customers become voluntary advocates, actively spreading the word on behalf of the company.

Evangelism marketing is sometimes confused with ? They provide incentives in the form of money or products, evangelist customers spread their recommendations and recruit new customers out of pure belief, not for the receipt of goods or money. Rather, the goal of the customer evangelist is simply to provide benefit to other individuals.

Strategy to engage an audience in an active, non-intrusive prospect and customer conversation.  It focuses on the needs of existing customers. This accomplishes four things for a business: Connects existing customers with prospects Connects prospects with each other Connects a company with customers/prospects to solidify loyalty Connects customers with customers to improve product adoption, satisfaction, etc.

Internet version of word-of-mouth publicity A.K.A. Word of Mouse A promotional message that is set up so that recipients of the message pass it on to others.

Deliberate marketing activity Promotion designed to look at though it is coming from an unbiased stranger or friend, instead of a corporation

Oral or written recommendation by a satisfied customer to the prospective customers of a good or service. Considered to be the most effective form of promotion, it is also called word of mouth advertising which is incorrect because, by definition, advertising is a paid and non-personal communication. Positive benefit is increased sales!!!

Buzz Publicity is a new strategy to communicate with consumers and influence buying decisions. Buying decisions are often influenced by work-of-mouth channels.

Buzz publicity is a formal conversation people have about their experience with a business and its products.