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Objectives 3.07-3.09 Vocab Part 2

Quiz by Jennifer Gallagher

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27 questions
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  • Q1
    A channel of distribution in which goods and services move from the producer to the channel members and then to consumers or industrial users.
    DIRECT DISTRIBUTION
    INDIRECT DISTRIBUTION
    30s
  • Q2
    A channel member that buys industrial goods and sells them to industrial users. Independent firms that take possession of the products they sell & have a partnership arrangement with the manufacturer.
    PHYSICAL DISTRIBUTION
    INDUSTRIAL DISTRIBUTOR
    30s
  • Q3
    A business that buys consumer goods or services and sells them to the ultimate consumer by means other than through a store, e.g., phone, mail, door to door, vending machines.
    NONSTORE RETAILING
    STORE RETAILING
    30s
  • Q4
    Involves the actual movement of goods after they are produced & before they are consumed. A concept or approach to managing the finished goods inventory of the firm. Typically it includes transportation, warehousing, inventory, and order processing functions of the firm. Process of designing and administering the systems to control the flow of goods. Maximizes product value by creating time & place utilities.
    Soft Distribution
    PHYSICAL DISTRIBUTION
    30s
  • Q5
    Marketing element focusing on considerations in getting a selected product in the right place at the right time.
    PLACE (DISTRIBUTION)
    PRIVATE BRAND
    30s
  • Q6
    A vendor who delivers stock to a business and puts it in racks or other locations for the business.
    RACK JOBBER
    Break JOBBER
    30s
  • Q7
    Brands owned by intermediaries.
    Corporate Brand
    PRIVATE BRAND
    30s
  • Q8
    Products purchased by producers for resale, to make other goods and services, and/or to use in business operations.
    INTEGRATED DISTRIBUTION
    INDUSTRIAL GOODS AND SERVICES
    30s
  • Q9
    A distribution pattern in which a producer sells a product through every available wholesaler and retailer in a geographic area where consumers might look for it. Producers of products stock their goods in as many outlets as possible as possible by considering time & place utility.
    INTENSIVE DISTRIBUTION
    SELECTIVE DISTRIBUTION
    30s
  • Q10
    manufacturer acts as wholesaler and retailer for its own products.
    INTEGRATED DISTRIBUTION
    PLACE (DISTRIBUTION)
    30s
  • Q11
    Channel members operating between the producer and the consumer or industrial user to help in the movement of goods and services.
    INTERMEDIARIES
    SUPPLY CHAIN
    30s
  • Q12
    A business that buys consumer goods or services and sells them to the ultimate consumer.
    SELLING AGENT
    RETAILER(S)
    30s
  • Q13
    Understanding and accepting the responsibility of not knowing the outcome of your actions.
    RISK
    RISK TAKING
    30s
  • Q14
    A distribution pattern is which a producer sells a product through a limited number of middlemen in a geographic area. It is adopted when the manufacturer lacks the resources to adequately influence the policies of all the intermediaries who can carry a particular product. The manufacturer distributes products only to specific retailers selected on the basis of defined criteria.
    WHOLESALERS
    SELECTIVE DISTRIBUTION
    30s
  • Q15
    Independent middlemen who perform entire marketing task for firms.
    SELLING AGENT
    ULTIMATE CONSUMER
    30s

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