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Objectives 3.07-3.09 Vocab Part I

Quiz by Jennifer Gallagher

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30 questions
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  • Q1
    Intermediaries who assist in the sale and/or promotion of goods and services but do not take title to them.
    Channel
    AGENTS
    Brokers
    Consumer Goods
    30s
  • Q2
    A channel of distribution in which goods and services move directly from the producer to the consumer or industrial user.
    DISINTERMEDIATION
    DIRECT DISTRIBUTION
    DISTRIBUTION CENTER
    DISTRIBUTION
    30s
  • Q3
    A business that has both a brick-and-mortar business and an online store.
    BULK-BREAKING
    BRICK-AND-CLICK
    BROKERS
    CHANNEL
    30s
  • Q4
    The elimination of intermediaries, or middlemen, that result in the transfer of products directly from the producer to the ultimate consumer.
    DISTRIBUTION CENTER
    DISINTERMEDIATION
    DISTRIBUTION
    DISTRIBUTOR
    30s
  • Q5
    Refers to businesses that have physical (rather than virtual or online) presences - in other words, stores (built of physical material such as bricks and mortar) that you can drive to and enter physically to see, touch, and purchase merchandise.
    BRICK and MORTAR
    Brick-and-click
    CONSUMER GOODS
    CHANNELS OF DISTRIBUTION
    30s
  • Q6
    A marketing/business function that is responsible for moving, storing, locating, and/or transferring ownership of goods and services. The process or activity by which income is divided among resource owners and producers. A career that involves performing the activities involved in moving or transferring the ownership of goods or services from producers to consumers.
    DISTRIBUTION
    CHANNEL LENGTH
    E-TAILERS
    HORIZONTAL CONFLICT
    30s
  • Q7
    Negotiates the sale of the product then allows the seller to accept or reject the prospective buyer’s offer.
    CONSUMER GOODS
    BROKERS
    E-TAILERS
    HORIZONTAL CONFLICT
    30s
  • Q8
    a short-term storage centre located close to a major market to facilitate the rapid processing of orders and shipment of goods to customers; unlike a warehouse, the emphasis is on the moving of goods rather than on long-term storage
    DISTRIBUSTION CHANNELS
    DISTRIBUTION SYSTEM
    DISTRIBUTION CENTER
    DISTRIBUTION INTENSITY
    30s
  • Q9
    The wholesaler takes delivery in large amounts and then breaks it down and delivers it in much smaller amounts.
    CHANNEL LENGTH
    CHANNEL MEMBERS
    CONSUMER GOODS
    BULK-BREAKING
    30s
  • Q10
    Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user.
    DISTRIBUTION PATTERNS:
    DISTRIBUTION INTENSITY
    DISTRIBUSTION CHANNELS
    DISTRIBUTION PROCESS
    30s
  • Q11
    A path through which goods and services flow in one direction (from vendor to the consumer), and the payments generated by them that flow in the opposite direction (from consumer to the vendor). Means employed to distribute goods or services from producers to consumers.
    CHANNEL MANAGEMENT
    CHANNEL
    CHANNEL BREADTH
    CHANNEL MEMBERS
    30s
  • Q12
    The level of market exposure a certain distribution pattern achieves (refers to intensive, selective, and exclusive patterns).
    INDIRECT CHANNEL OF DISTRIBUTION
    DISTRIBUTION INTENSITY
    EXCLUSIVE DISTRIBUTION
    HORIZONTAL CONFLICT:
    30s
  • Q13
    The number of outlets available to consumers.
    CHANNELS OF DISTRIBUTION
    CONTRACTUAL EFFICIENCY
    CHANNEL BREADTH
    CHANNEL MEMBERS
    30s
  • Q14
    form, grouping, lineup, method, ordering, organization.
    DISTRIBUTION
    AGENTS
    DISTRIBUTION PATTERNS
    EXCLUSIVE DISTRIBUTION
    30s
  • Q15
    Refers to the number of intermediaries present in the distribution or marketing channel.
    CHANNEL INTENSITY
    CONSUMER GOODS AND SERVICES
    BRICK and MORTAR
    DISTRIBUTION CENTER
    30s

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