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Objectives 3.07-3.09 Vocab Part I
Quiz by Jennifer Gallagher
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30 questions
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- Q1Intermediaries who assist in the sale and/or promotion of goods and services but do not take title to them.ChannelAGENTSBrokersConsumer Goods30s
- Q2A channel of distribution in which goods and services move directly from the producer to the consumer or industrial user.DISINTERMEDIATIONDIRECT DISTRIBUTIONDISTRIBUTION CENTERDISTRIBUTION30s
- Q3A business that has both a brick-and-mortar business and an online store.BULK-BREAKINGBRICK-AND-CLICKBROKERSCHANNEL30s
- Q4The elimination of intermediaries, or middlemen, that result in the transfer of products directly from the producer to the ultimate consumer.DISTRIBUTION CENTERDISINTERMEDIATIONDISTRIBUTIONDISTRIBUTOR30s
- Q5Refers to businesses that have physical (rather than virtual or online) presences - in other words, stores (built of physical material such as bricks and mortar) that you can drive to and enter physically to see, touch, and purchase merchandise.BRICK and MORTARBrick-and-clickCONSUMER GOODSCHANNELS OF DISTRIBUTION30s
- Q6A marketing/business function that is responsible for moving, storing, locating, and/or transferring ownership of goods and services. The process or activity by which income is divided among resource owners and producers. A career that involves performing the activities involved in moving or transferring the ownership of goods or services from producers to consumers.DISTRIBUTIONCHANNEL LENGTHE-TAILERSHORIZONTAL CONFLICT30s
- Q7Negotiates the sale of the product then allows the seller to accept or reject the prospective buyer’s offer.CONSUMER GOODSBROKERSE-TAILERSHORIZONTAL CONFLICT30s
- Q8a short-term storage centre located close to a major market to facilitate the rapid processing of orders and shipment of goods to customers; unlike a warehouse, the emphasis is on the moving of goods rather than on long-term storageDISTRIBUSTION CHANNELSDISTRIBUTION SYSTEMDISTRIBUTION CENTERDISTRIBUTION INTENSITY30s
- Q9The wholesaler takes delivery in large amounts and then breaks it down and delivers it in much smaller amounts.CHANNEL LENGTHCHANNEL MEMBERSCONSUMER GOODSBULK-BREAKING30s
- Q10Paths, or routes, that goods or services take from the producer to the ultimate consumer or industrial user.DISTRIBUTION PATTERNS:DISTRIBUTION INTENSITYDISTRIBUSTION CHANNELSDISTRIBUTION PROCESS30s
- Q11A path through which goods and services flow in one direction (from vendor to the consumer), and the payments generated by them that flow in the opposite direction (from consumer to the vendor). Means employed to distribute goods or services from producers to consumers.CHANNEL MANAGEMENTCHANNELCHANNEL BREADTHCHANNEL MEMBERS30s
- Q12The level of market exposure a certain distribution pattern achieves (refers to intensive, selective, and exclusive patterns).INDIRECT CHANNEL OF DISTRIBUTIONDISTRIBUTION INTENSITYEXCLUSIVE DISTRIBUTIONHORIZONTAL CONFLICT:30s
- Q13The number of outlets available to consumers.CHANNELS OF DISTRIBUTIONCONTRACTUAL EFFICIENCYCHANNEL BREADTHCHANNEL MEMBERS30s
- Q14form, grouping, lineup, method, ordering, organization.DISTRIBUTIONAGENTSDISTRIBUTION PATTERNSEXCLUSIVE DISTRIBUTION30s
- Q15Refers to the number of intermediaries present in the distribution or marketing channel.CHANNEL INTENSITYCONSUMER GOODS AND SERVICESBRICK and MORTARDISTRIBUTION CENTER30s