What happens to your ranking when you introduce a new backlink to your website?

It always shoots up immediately.

There is a fluctuation as Google recalculates your ranking position.

What is the safest way to use anchor text in your backlinks?

Always use the exact match keyword you are trying to rank for.

Use a branded anchor text, such as your company name.

A combination of branded, naked, and variations of your target keyword.

Use a naked anchor text, which is just your URL.

How should you approach link building over time?

Build all your links in a short period of time.

There is no need to build links consistently, focus on high-quality one-time links.

Stop building links after you see a ranking increase.

Gradually build links over time, maintaining a consistent pace.

Why is it important to build links to inner pages on your website?

Google only ranks websites, not individual pages.

Inner pages don't need backlinks to be valuable.

Backlinks to the homepage will distribute value to all inner pages.

To compete with other websites ranking for your target keyword, you need backlinks to the specific page you want to rank.

What is a benefit of internally linking to other pages on your website?

It helps you get more clicks on those pages.

It passes value from high-authority pages to lower-authority pages.

It allows you to charge more for advertising space on those pages.

Search engines can't crawl your website without internal links.

What can happen to your ranking when you introduce a new backlink to your website?

It may temporarily drop before going back up.

It will always shoot up immediately.

What is a risk of using only exact-match anchor text in your backlinks?

It makes your backlinks look unnatural.

How should you approach link building over time?

Build links consistently over time.

Stop building links after you see a ranking increase.

There is no need to build links consistently.

Build all your links in a short period.

Why is it important to build links to inner pages on your website?

To compete with other websites ranking for your target keyword.

It improves the overall ranking of your website.

Google only ranks websites, not individual pages.

Backlinks to the homepage are sufficient.

What is a benefit of internally linking to other pages on your website?

It helps distribute link equity throughout your site.

Search engines can't crawl your website without internal links.

It allows you to charge more for advertising space on those pages.

It helps you get more clicks on those pages.

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Take off page 24 below

What is the page mainly about? (Answer: C — Homes meet a basic need) A) House colors B) Old buildings C) Homes meet a basic need ✓ D) Travel What basic need do homes give? (Answer: B — Shelter) A) Food B) Shelter ✓ C) Clothes D) Money What does “basic need” mean here? (Answer: C — Something people must have to live) A) Something nice to have B) A school rule C) Something people must have to live ✓ D) A weekend plan Homes keep people ______ and ______. What are the two words from the page? (Answer: B — dry / safe) A) rich / tall B) dry / safe ✓ C) loud / fast D) clean / funny What else are homes for, according to the text? (Answer: B — Eating, sleeping, and being with family and friends) A) Shopping B) Eating, sleeping, and being with family and friends ✓ C) Driving D) Fighting What does the heading “Meeting our needs” tell you? (Answer: B — explains how homes fit the local climate) A) A joke is coming B) This part explains how homes fit the local climate ✓ C) It is a story D) It lists prices What does “climate” mean on this page? (Answer: C — the usual weather of a place) A) Yesterday’s forecast B) A big storm C) The usual weather of a place ✓ D) Room temperature Which roof is best for cold, snowy places? (Answer: D — Slanted) A) Flat B) Dome C) Glass D) Slanted ✓ Why is a slanted roof helpful in snowy places? (Answer: B — snow slides off more easily) A) It is cheaper B) Snow slides off more easily ✓ C) Birds like it D) It is quieter Why do many houses in hot places have many windows? (Answer: B — to let air move through and keep people cool) A) To block all light B) To let air move through and keep people cool ✓ C) To make walls heavy D) To reduce street noise Which detail best supports “climate changes home design”? (Answer: C — Hot → many windows; Snowy → slanted roofs) A) People like blue walls B) Kitchens are big C) Hot → many windows; Snowy → slanted roofs ✓ D) Cities are crowded What does the caption about a traditional Japanese house show? (Answer: C — People sit on mats on the floor to eat) A) People eat outdoors B) Families don’t eat together C) People sit on mats on the floor to eat ✓ D) People stand to eat Which sentence is LEAST connected to the main idea of the page? (Answer: D — Blue walls are relaxing) A) Homes protect people from weather B) Roofs can change with climate C) Windows help rooms stay cool D) Blue walls are relaxing ✓ Which text structure organizes the right paragraph? (Answer: C — Cause–effect) A) Timeline B) Problem–solution C) Cause–effect ✓ D) Description only What is the author’s purpose? (Answer: B — to explain how homes meet a human need) A) To sell houses B) To explain how homes meet a human need ✓ C) To tell a funny story D) To give building laws What can you guess about a flat roof in a snowy place? (Answer: B — snow can pile up and be unsafe) A) Best choice B) Snow can pile up and be unsafe ✓ C) Always cheaper D) Warmer in summer Which page feature helps you find ideas quickly? (Answer: C — Headings and photo captions) A) Rhyme B) Dialogue C) Headings and photo captions ✓ D) Footnotes Which sentence is the best summary of the page? (Answer: C — Homes give shelter; designs change with climate) A) Houses are beautiful in winter B) People prefer bright colors C) Homes give shelter; designs change with climate (slanted roofs, many windows) ✓ D) Windows are the most important part True/False or Short Answer (5) True/False: All homes have the same purpose, even if they look different. (Answer: True) True/False: In hot places, houses usually have fewer windows to keep heat in. (Answer: False — hot places → many windows for airflow/cooling) Short Answer (1–3 words): Homes provide shelter to keep people _____ and _____. (Answer: dry; safe) Short Answer (one example): Write one climate → design pair from the page. (Answer: cold/snowy → slanted roof OR hot → many windows) True/False: The photo shows people in Japan eating on mats on the floor. (Answer: True)

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