A strategic marketing approach and process that is intended to define the specific customer of the product.

An entrepreneurial marketing strategy designed primarily to divide the market into small segments with distinct needs, characteristics or behavior.

The identified market segment will be the market that can be served better by the entrepreneurial venture based on its competencies. This entrepreneurial approach is sometimes called ___________________.

The total market is divided according to geographical locations in the Philippines like provincial regions, cities, provinces, municipalities and even barangay units.

A stage in market identification process that aims to determine the set of buyers with common needs and characteristics.

The number of segments to serve determines the appropriate entrepreneurial marketing strategy to use.

In marketing, this is the act of occupying a certain place.

It refers to the process of arranging a product to occupy a clear, distinct, and desirable place in relation to other competing products in the mindset of target consumers.

It is defined as a scientific investigation. It involves the collection, presentation, analysis, and interpretation of gathered data.

It refers to the kind of necessary information to be gathered in answering the objective of the research work.

These are research data sourced by the entrepreneur directly from the consumers belonging in the market segment.

These are data previously gathered by another researcher for the other purposes and now exist on other sources.

A tool used by the entrepreneur in gathering or collecting data.

Commonly used by the entrepreneur in gathering the required data about the buying behavior of the consumers.

The entrepreneur conducting the study has face-to-face interaction with the consumers who are the respondents of the study.

It is conducted by an entrepreneur with the assistance of a moderator to gather the views of selected consumers on certain issues relative to their buying behavior.

Simply refers to a mode, means, or tool used by the entrepreneur to position the product in the target market segment.

It refers to the tangible good or intangible service offered by the business to the target consumers.

The term ______ in the marketing mix simply refers to the place where the target consumers are.

It refers to the mode of conveying the presence and attributes of the product to the target consumers.