Question 1

Tell them what you are going to tell them is not a part of your marketing plan

Accepted Answer

false

Answer

true

Question 2

Throughout the entire marketing effort and sales effort, your ______ has to remain the same.

Accepted Answer

<P>Message</P>

Answer

Manner

Answer

Substance

Answer

Core

Question 3

You should never schedule your marketing events.

Accepted Answer

false

Answer

true

Question 4

A company needs a return on investment for shows and events to:

Accepted Answer

All of the listed options

Answer

Know how many leads you have generated

Answer

Feedback on whether to do the event again next year

Answer

Helps you understand the value of the event for your time

Question 5

Important event factors:

Accepted Answer

All of the listed options

Answer

Pre-work the event

Answer

Booth messaging

Answer

Follow up

Question 6

Booth messaging should not include

Accepted Answer

Competitors

Answer

Certifications

Answer

References

Answer

Contract vehicles

Question 7

You should visit your competitor’s booth for

Accepted Answer

Both "Their messaging" and "Their demonstration."

Answer

Their messaging

Answer

Their demonstration

Answer

Never visit their booth

Question 8

It is extremely important to know your ROI for events and shows because:

Accepted Answer

All of the listed options

Answer

You know how many leads you have generated

Answer

You know how many leads you have added to your pipeline

Answer

You know how many opportunities were generated by the pipeline

Question 9

Capturing RFP responses can help

Accepted Answer

In future responses

Answer

Never helps anything

Answer

Provides fodder for your competition

Answer

Only takes up disk space

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