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P3 - Marketing Plan

Quiz by Jimmy Severson

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Q 1/9
Score 0
Tell them what you are going to tell them is not a part of your marketing plan
29
false
true

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9 questions

Show answers

Q1
Tell them what you are going to tell them is not a part of your marketing plan
false
true
True or False
45s
Q2
Throughout the entire marketing effort and sales effort, your ______ has to remain the same.
Manner
Substance
Core
Message
45s
Q3
You should never schedule your marketing events.
false
true
True or False
45s
Q4
A company needs a return on investment for shows and events to:
Know how many leads you have generated
Feedback on whether to do the event again next year
Helps you understand the value of the event for your time
All the above
45s
Q5
Important event factors:
Pre-work the event
Booth messaging
Follow up
All the above
45s
Q6
Booth messaging should not include
Certifications
Competitors
References
Contract vehicles
45s
Q7
You should visit your competitor’s booth for
Their messaging
Their demonstration
Never visit their booth
Both A & B
45s
Q8
It is extremely important to know your ROI for events and shows because:
You know how many leads you have generated
You know how many leads you have added to your pipeline
You know how many opportunities were generated by the pipeline
All the above
45s
Q9
Capturing RFP responses can help
In future responses
Never helps anything
Provides fodder for your competition
Only takes up disk space
45s

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