Question 1

IoT: Internet of ***

Accepted Answer

Things

Answer

Themes

Answer

Teens

Answer

Technology

Question 2

In US, people spend more time on

Accepted Answer

digital media

Answer

exercise

Answer

TV

Answer

shopping

Question 3

400 million active users

Accepted Answer

Instagram

Answer

Twitter

Answer

Answer

Facebook

Question 4

About ** out of five smartphone users use their phones to shop

Accepted Answer

four

Answer

two

Answer

three

Answer

one

Question 5

**** marketing is the fastest-growing digital marketing platform

Accepted Answer

mobile

Answer

online

Answer

traditional

Answer

Social Media

Question 6

Great Recession

Accepted Answer

2008

Answer

2010

Answer

2012

Answer

2006

Question 7

After the Great Recession, the consumers are practicing **** consumption

Accepted Answer

mindful

Answer

careless

Answer

luxury

Answer

low price

Question 8

More than ever, marketers are emphasizing the ****.

Accepted Answer

value

Answer

quantity

Answer

quality

Answer

cost

Question 9

Today's marketers are being called on to develop ***** marketing practices

Accepted Answer

sustainable

Answer

profitable

Answer

efficient

Answer

unique

Question 10

Now, companies are also expected to be **** responsible. (Example: Timberland)

Accepted Answer

environmentally

Answer

globally

Answer

politically

Answer

economically

Question 11

The first four steps of the marketing process focus on creating value **** customers.

Accepted Answer

for

Answer

with

Answer

from

Answer

by

Question 12

The final step of the marketing process focuses on capturing value **** customers.

Accepted Answer

from

Answer

for

Answer

with

Answer

by

Question 13

Pricing: create real value

Accepted Answer

Construct an integrated marketing program that delivers superior value

Answer

Understand the marketplace and customer needs and wants

Answer

Engage customers, build profitable relationships, and create customer delight

Answer

Design a customer value-driven marketing strategy

Question 14

Partner relationship management

Accepted Answer

Engage customers, build profitable relationships, and create customer delight

Answer

Design a customer value-driven marketing strategy

Answer

Construct an integrated marketing program that delivers superior value

Answer

Understand the marketplace and customer needs and wants

Question 15

Manage marketing information and customer data

Accepted Answer

Understand the marketplace and customer needs and wants

Answer

Construct an integrated marketing program that delivers superior value

Answer

Design a customer value-driven marketing strategy

Answer

Engage customers, build profitable relationships, and create customer delight

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