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Page 90-92

Quiz by ChoungSung Chung

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5 questions
Show answers
  • Q1
    Philip wanted to take the market in *****
    Middle East
    Africa
    Latin America
    Asia
    30s
  • Q2
    In this chapter Philips focused on
    Heater
    Audio
    Lighting
    TV
    30s
  • Q3
    Lighting market is impacted by (NOT)
    Increase in energy awareness
    Energy efficiency regulation
    market diversity
    Macroeconomic situation
    30s
  • Q4
    A company's marketing ***** consists of the factors and forces outside marketing that affects marketing management
    opportunity
    cost
    method
    enviornment
    30s
  • Q5
    Marketers have *** special aptitudes
    two
    four
    one
    three
    30s

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