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Quiz by ChoungSung Chung

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15 questions
Show answers
  • Q1
    Microenvironment (NOT)
    Publics
    Competitors
    Suppliers
    Political
    30s
  • Q2
    ****** sets the company's mission and objectives.
    Operations
    Top management
    R & D
    Human resources
    30s
  • Q3
    Distribution channel firms
    physical distribution firms
    financial intermediaries
    marketing services agencies
    resellers
    30s
  • Q4
    media firms
    financial intermediaries
    physical distribution firms
    marketing services agencies
    resellers
    30s
  • Q5
    For Apple, authorized resellers are like
    channel
    customers
    stores
    partners
    30s
  • Q6
    Company must provide greater customer value and satisfaction than its
    customers
    competitors
    suppliers
    retailors
    30s
  • Q7
    There are ** types of publics
    nine
    eight
    seven
    six
    30s
  • Q8
    The public's image of the company affects its buying behavior
    Government public
    Local public
    General public
    Internal public
    30s
  • Q9
    Marketers must consult the company's lawyers on issues of product safety
    Internal public
    Government public
    General public
    Local public
    30s
  • Q10
    buy goods and services to transfer the goods and services to others
    Government market
    Business markets
    Reseller markets
    Consumer market
    30s
  • Q11
    individuals and households that buy goods for personal consumption
    Business markets
    Government market
    Consumer market
    Reseller markets
    30s
  • Q12
    buy goods and services for further processing
    Government market
    Reseller markets
    Consumer market
    Business markets
    30s
  • Q13
    Most important actors in the company's microenvironment
    Suppliers
    Customers
    Marketing Intermediaries
    Competitors
    30s
  • Q14
    link company's overall customer value delivery network
    Suppliers
    Customers
    Competitors
    Marketing Intermediaries
    30s
  • Q15
    Promote, sell, and distribute its product to final buyers
    Customers
    Marketing Intermediaries
    Competitors
    Suppliers
    30s

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