Pages 74-79
Quiz by ChoungSung Chung
Feel free to use or edit a copy
includes Teacher and Student dashboards
Measure skillsfrom any curriculum
Measure skills
from any curriculum
Tag the questions with any skills you have. Your dashboard will track each student's mastery of each skill.
With a free account, teachers can
- edit the questions
- save a copy for later
- start a class game
- automatically assign follow-up activities based on students’ scores
- assign as homework
- share a link with colleagues
- print as a bubble sheet
15 questions
Show answers
- Q1Today, companies must be **** centeredcustomercompanyproductrelationship30s
- Q2Why do companies divide the total market into segments?cannot serve all customerstoo many competitionfor customer needscan receive more profit30s
- Q3Evaluating each market segment's attractivenessdifferentiationmarket segmentationpositioningmarket targeting30s
- Q4product occupy a clear, distinctive, and desirable placemarket segmentationmarket targetingpositioningdifferentiation30s
- Q5Dividing the market into distinct groups of buyerspositioningdifferentiationmarket targetingmarket segmentation30s
- Q6market segment consists of ***** who respond in a similar way to a given set of marketing effortproductsconsumerssupplierscompanies30s
- Q7Nike starting with running shoesmarket segmentationmarket targetingdifferentiationpositioning30s
- Q8Marketers want to develop *** market position for their productuniquecompetitiveaggresivesimilar30s
- Q9Taste the feelingSubaruCoca-ColaBMWPepsi30s
- Q10Trade-in allowances, credit termsPromotionPricePlaceProduct30s
- Q11company activity that makes the product availablePlacePromotionPriceProduct30s
- Q12AccessiblityProductPromotionPlacePrice30s
- Q13AwarnessProductPlacePromotionPrice30s
- Q14Product (NOT)FeaturesInventoryServicesQuality30s
- Q15Place (NOT)LogisticsDirect and digitalLocationCoverage30s