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Quiz by Pa'Trice Day Owens

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40 questions
Show answers
  • Q1
    Which of the following is not an element of the marketing mix?
    Place
    Product
    All of the responses are part of the marketing mix
    Price
    30s
  • Q2
    The normal length of time of which a marketing plan is developed is
    6 months
    One year
    3 years
    2 years
    30s
  • Q3
    The product life cycle concept suggests that
    there is no such thing as a new product
    both sales and profits will ultimately decline
    profits will usually be higher than sales
    sales of a product will continue to grow
    30s
  • Q4
    Companies emphsize promotion and price of their products in which stage of the product life cycle?
    Maturity
    Growth
    Decline
    Introduction
    30s
  • Q5
    An example of a product in the decline stage of the life cycle is
    Cellular telephones
    phonograph records
    Notebook computers (laptop)
    Microwave Ovens
    30s
  • Q6
    Most often, retailers sell to
    consumers
    wholesalers
    other retailers
    producers
    30s
  • Q7
    The number and type of businesses in a channel of distribution is determined by the
    activities that need to be performed
    cost of the product
    consumer
    product assorment
    30s
  • Q8
    Which of the following would be the shortest channel of distribution?
    producer-wholesaler-retailer-consumer
    producer-retailer-consumer
    None of the responses
    producer-consumer
    30s
  • Q9
    A business that owns the organizations at other levels of a channel of distribution is involoved in
    channel integration
    illegal trade practices
    wholesaling
    an administered channel
    30s
  • Q10
    Products such as soap, books, candy, and pens are
    distributed through more than one channel
    are distributed through an administered channel
    distributed through a direct channel
    are distributed through an integrated channel
    30s
  • Q11
    The principle advantage of railroad transportation is
    speed
    direct service to most towns
    all the responses are correct
    low cost for bulky items
    30s
  • Q12
    The slowest method of transporting goods is
    Water transportation
    Railroad
    The U S Postal Service
    Air
    30s
  • Q13
    Because consumers do not usually buy products as soon as they are produced, products need to be
    stored
    distributed
    trade discount
    transported
    30s
  • Q14
    The actual price a customer paid for a product is the
    selling price
    markup
    Discount
    cost of goods sold
    30s
  • Q15
    Purchasing snow blowers in the summer to help the manufacturer balance production and inventory levels often qualifies the buyer for a
    trade discount
    cash discount
    seasonal discount
    sales discount
    30s

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