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Periodical Test in Principles of Marketing Q2

Quiz by Lorena Dungca

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50 questions
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  • Q1
    Do not need much forethought or effort on the part of consumers
    Convenience goods
    Specialty goods
    Consumer products
    Shopping Goods
    45s
  • Q2
    Newspapers and most of the FMCG (fast moving consumer goods) products such as food staples,
    Convenience goods
    Consumer products
    Unsought goods
    Specialty Goods
    45s
  • Q3
    Products for personal use or direct consumption by the consumer.
    Convenience goods
    Convenience Goods
    Consumer products
    Unsought goods
    45s
  • Q4
    Products are planned purchases where a consumer evaluates various brands – based on price, features offered and other traits – and then makes the decision
    Consumer products
    Specialty goods
    Convenience goods
    Shopping Goods
    45s
  • Q5
    Clothing, home furnishings and furniture
    Specialty Goods
    Shopping Goods
    Consumer products
    Convenience goods
    45s
  • Q6
    Products that the consumer is unaware of and thus has no intention of buying.
    Consumer products
    Unsought goods
    Shopping Goods
    Convenience goods
    45s
  • Q7
    Goods for which consumers need to make the considerable effort before making the purchase.
    Specialty goods
    Convenience goods
    Consumer products
    Specialty goods
    45s
  • Q8
    Phone, cars
    Materials and parts
    Consumer products
    Specialty goods
    Business Goods
    45s
  • Q9
    Mutual funds or Life Insurance
    Unsought goods
    Materials and parts
    Business Goods
    Consumer products
    45s
  • Q10
    Gods are used as raw materials for the production of goods or enter the business as manufactured materials or as component parts.
    Business Goods
    Materials and parts
    Specialty goods
    Specialty goods
    45s
  • Q11
    Cotton that is used to manufacture fabric, s iron or zinc that are used to manufacture other products, Component parts, such as integrated circuits, are products that enter the final product.
    Unsought goods
    Consumer products
    Business Goods
    Materials and parts
    45s
  • Q12
    Products that are used to manufacture other products.
    Materials and parts
    Specialty goods
    Business Goods
    Consumer products
    45s
  • Q13
    They can be used as raw materials, spare parts, capital supplies or consumables.
    Consumer products
    Specialty goods
    Business Goods
    Materials and parts
    45s
  • Q14
    Products end its life
    Decline
    Growth
    Maturity
    Introduction
    45s
  • Q15
    Products competes with alternatives
    Decline
    Growth
    Maturity
    Introduction
    45s

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