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Personal Finance Ch?

Quiz by Betty

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42 questions
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  • Q1
    1) Which of the following is not a need?
    A) Housing
    D) Food
    C) Utilities
    B) Eating out
    30s
  • Q2
    2) The purpose of advertising is to:
    C) Persuade the consumer
    B) Inform the consumer
    A) Tease the consumer
    D) All of the above
    30s
  • Q3
    3) Which of the following is not a common marketing strategy?
    A) Providing financing options
    B) Repetition
    C) Making the customer do product research
    D) Personal selling
    30s
  • Q4
    4) When a company places an ad and offers no interest on your purchase for three years:
    A) They are not interested in making a profit
    B) They are showing their appreciation to you by giving you free money
    C) The cost of the financing is built into the price of the item
    D) All of the above
    30s
  • Q5
    5) What is a safe assumption to make regarding companies and their marketing practices?
    C) Companies use all angles to aggressively compete for your money.
    B) Companies spend millions of dollars and do extensive research on advertising.
    D) All of the above
    A) Companies know that competition is fierce for consumer dollars.
    30s
  • Q6
    6) What concept is best explained by the statement, ʺMoney spent here cannot be spent thereʺ?
    C) Significant purchases
    A) Law of diminishing return
    D) Delayed gratification
    B) Opportunity cost
    30s
  • Q7
    7) Identify which method companies are using to compete for your money: ʺ90-days-same-as-cashʺ
    D) Product positioning
    B) Financing
    A) Personal selling
    C) Media
    30s
  • Q8
    8) Identify which method companies are using to compete for your money: Reputation for holding its value
    C) Media
    B) Financing
    A) Personal selling
    D) Product positioning
    30s
  • Q9
    9) Identify which method companies are using to compete for your money: Car salesman
    A) Personal selling
    D) Product positioning
    B) Financing
    C) Media
    30s
  • Q10
    10) Identify which method companies are using to compete for your money: TV commercials
    B) Financing
    D) Product positioning
    A) Personal selling
    C) Media
    30s
  • Q11
    11) Four common marketing tactics are:
    C) Branding, personal selling, opportunity cost, financing
    A) Repetition, buyerʹs remorse, product positioning, significant purchase
    B) Competition, financing, opportunity cost, personal selling
    D) Personal selling, financing, repetition, product positioning
    30s
  • Q12
    12) Dave tells the story of a man who bought his dream car, drove it home, but then returned it the next day after some money calculations. This story is an example of:
    B) ʺBe backsʺ in the car business
    C) Buyerʹs remorse
    A) Brand recognition
    D) Opportunity cost
    30s
  • Q13
    13) Which of the following should you consider when making a significant purchase?
    C) The opportunity cost
    B) If you canʹt pay with cash, donʹt buy it
    D) All of the above
    A) Your buying motives
    30s
  • Q14
    14) Which of the following is not a form of product positioning?
    C) Financing
    D) Brand recognition
    B) Packaging and color
    A) Shelf positioning
    30s
  • Q15
    15) Which is not a ʺpower over purchaseʺ tactic?
    A) Compare your purchase with a friendʹs
    C) Wait overnight
    B) Consider the opportunity cost
    D) Seek counsel
    30s

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