Personal Finance Ch?
Quiz by Betty
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42 questions
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- Q11) Which of the following is not a need?A) HousingD) FoodC) UtilitiesB) Eating out30s
- Q22) The purpose of advertising is to:C) Persuade the consumerB) Inform the consumerA) Tease the consumerD) All of the above30s
- Q33) Which of the following is not a common marketing strategy?A) Providing financing optionsB) RepetitionC) Making the customer do product researchD) Personal selling30s
- Q44) When a company places an ad and offers no interest on your purchase for three years:A) They are not interested in making a profitB) They are showing their appreciation to you by giving you free moneyC) The cost of the financing is built into the price of the itemD) All of the above30s
- Q55) What is a safe assumption to make regarding companies and their marketing practices?C) Companies use all angles to aggressively compete for your money.B) Companies spend millions of dollars and do extensive research on advertising.D) All of the aboveA) Companies know that competition is fierce for consumer dollars.30s
- Q66) What concept is best explained by the statement, ʺMoney spent here cannot be spent thereʺ?C) Significant purchasesA) Law of diminishing returnD) Delayed gratificationB) Opportunity cost30s
- Q77) Identify which method companies are using to compete for your money: ʺ90-days-same-as-cashʺD) Product positioningB) FinancingA) Personal sellingC) Media30s
- Q88) Identify which method companies are using to compete for your money: Reputation for holding its valueC) MediaB) FinancingA) Personal sellingD) Product positioning30s
- Q99) Identify which method companies are using to compete for your money: Car salesmanA) Personal sellingD) Product positioningB) FinancingC) Media30s
- Q1010) Identify which method companies are using to compete for your money: TV commercialsB) FinancingD) Product positioningA) Personal sellingC) Media30s
- Q1111) Four common marketing tactics are:C) Branding, personal selling, opportunity cost, financingA) Repetition, buyerʹs remorse, product positioning, significant purchaseB) Competition, financing, opportunity cost, personal sellingD) Personal selling, financing, repetition, product positioning30s
- Q1212) Dave tells the story of a man who bought his dream car, drove it home, but then returned it the next day after some money calculations. This story is an example of:B) ʺBe backsʺ in the car businessC) Buyerʹs remorseA) Brand recognitionD) Opportunity cost30s
- Q1313) Which of the following should you consider when making a significant purchase?C) The opportunity costB) If you canʹt pay with cash, donʹt buy itD) All of the aboveA) Your buying motives30s
- Q1414) Which of the following is not a form of product positioning?C) FinancingD) Brand recognitionB) Packaging and colorA) Shelf positioning30s
- Q1515) Which is not a ʺpower over purchaseʺ tactic?A) Compare your purchase with a friendʹsC) Wait overnightB) Consider the opportunity costD) Seek counsel30s