1) Which of the following is not a need?

2) The purpose of advertising is to:

3) Which of the following is not a common marketing strategy?

4) When a company places an ad and offers no interest on your purchase for three years:

5) What is a safe assumption to make regarding companies and their marketing practices?

6) What concept is best explained by the statement, ʺMoney spent here cannot be spent thereʺ?

7) Identify which method companies are using to compete for your money: ʺ90-days-same-as-cashʺ

8) Identify which method companies are using to compete for your money: Reputation for holding its value

9) Identify which method companies are using to compete for your money: Car salesman

10) Identify which method companies are using to compete for your money: TV commercials

11) Four common marketing tactics are:

12) Dave tells the story of a man who bought his dream car, drove it home, but then returned it the next day after some money calculations. This story is an example of:

13) Which of the following should you consider when making a significant purchase?

14) Which of the following is not a form of product positioning?

15) Which is not a ʺpower over purchaseʺ tactic?

16) A good salesperson will answer a question with a question.

17) Never buy something you do not fully understand.

18) The amount of stuff a person has is directly related to contentment and happiness.

19) Young single adults should find an accountability partner with whom to discuss big purchases.

20) Inflation has no effect on your buying power.

21) A budget has little effect on a personʹs financial success unless he or she also develops power over purchase.

22) You should never wait overnight before making a big purchase if there is only one item left.

23) Teens have cited ʺfriendsʺ as the strongest influence over their purchase decisions.

24) Repetition has proven to be an ineffective marketing technique.

25) Zero percent financing is nothing more than a really good marketing tool.

26) The promotion of a product or service by identifying it with distinct characteristics; usually associated with public perception, quality or effectiveness (product positioning, branding)

27) To buy an item with credit; paying over time (financing, marketing plan)

28) Refers to the financial opportunity that is given up because you choose to do something else with your money(opportunity purchase, opportunity cost)

29) An amount of money you spend, usually $300, that causes some pain to part with (significant purchase, opportunity cost)

30) The process of communicating the value of a product or service to customers (product positioning, marketing)

31) Refers to the publicʹs ability to recall and recognize a brand by its logo, jingles, packaging, etc. (brand recognition, market exposure)

32) Feeling regret or concern after making a large purchase (buyerʹs remorse, consumerism)

33) An economic system based on a free market, profit motive, open competition and private ownership of the means of production (communism, capitalism)

34) The persistent increase in the cost of goods and services or the persistent decline in the buying power of money (deflation, inflation)

35) A spur-of-the-moment, unplanned decision to buy a product or service (impulse buy, buyerʹs remorse)

36) Explain why financing a purchase is a bad idea.

37) Why should you always consider the opportunity cost when making a significant purchase?

38) What are the five steps you should take before making a significant purchase?

39) What effect does inflation have on purchasing power?

40) Summarize factors that influence consumer decisions.

41) Explain why consumer awareness is such an important part of a healthy financial plan.

42) Identify ways companies compete for your money.