persuasive

appeal to reputation

appeal to emotion

appeal to reason and logic

an author's argument or thesis

an author providing the opposing viewpoint (usually in order to show why it is flawed)

looking at both sides of an issue in order to determine the truth; usually based in facts

promoting a personal viewpoint rooted in truth; usually includes appeals to emotions or morals

promoting a personal viewpoint by distorting the truth

tries to persuade the reader to do, think or buy something because it is popular or because "everyone" is doing it.

attempts to persuade the reader by using a famous person, or someone with experience in the issue, to endorse a product or idea

states a conclusion as part of the proof of the argument (the reason is the argument)

attempts to persuade the reader by repeating a message over and over again

an attack on a person instead of an issue

an attempt to distract the reader with details not relevant to the argument

also called stereotyping; makes an oversimplified statement about a group based on limited information