Question 1

4Fs (Flatter, frighten or find fault)

Accepted Answer

Making the audience feel superior, frightened or guilty to force them into action

Question 2

Alliteration

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When a number of words have the same first consonant sound and are close together in a series

Question 3

Anaphora

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The repetition of a word or phrase at the beginning of successive clauses.

Question 4

Anecdotes

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A short and interesting story, or an amusing event, often proposed to support or demonstrate some point, and to make the audience laugh or think

Question 5

Contrasts

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Placing two or more objects, characters, places or ideas in a sentence, paragraph or complete piece of writing to explore and emphisise the differences between the two

Question 6

Direct address

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The writer communicates a message directly to another individual or group of individuals. The person who is addressed may be identified by name, nickname, the pronoun you, or an expression that's either friendly or unfriendly.

Question 7

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Emotive language - Words that create an emotion in the audience

Question 8

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Evidence - Any sort of information that supports a certain assertion. However, evidence can be weak or strong, can lead to only one or multiple conclusions, and can come in many forms.

Question 9

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Exclamatory sentences - A statement that conveys excitement or emotion. An exclamatory sentence ends with an exclamation mark

Question 10

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Facts - Scientific information used (and abused) to strengthen an argument

Question 11

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Humour  - Being amusing or witty to make a point, demonstrate the fallaciousness of an argument or to engage the audience

Question 12

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Hyperbole - An exaggeration of ideas for emphasis

Question 13

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Hypophora - The author / speaker raises a question (often at the beginning of a paragraph) and then answers it in the rest of the paragraph. It can be used to get the audience's attention and make them curious.

Question 14

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Imagery - To paint a picture of objects, actions, or ideas in the reader's mind using the senses

Question 15

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Imperatives - A type of sentence that gives instructions or advice, and expresses a command, an order, a direction, or a request.

Question 16

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Irony - Words are used in such a way that their intended meaning is different from their actual meaning

Question 17

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Juxtaposition - Placing two or more objects, characters, places or ideas in a sentence, paragraph or complete piece of writing to emphasise, simplify or explore comparisons and contrasts

Question 18

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Metaphor - Comparing using is or was to convey an implicit, implied, or hidden meaning

Question 19

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Oxymoron - Two opposite ideas are joined (usually a combination of an adjective followed by a noun)

Question 20

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Personal pronouns - Using a pronoun e.g. I, you, we, us, they, to emphasise agreement or disagreement, moral superiority or inferiority

Question 21

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Personification - To give an inanimate object or idea human qualities

Question 22

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Point of view - The perspective from which the writer consider things, which shows the audience the writer's opinion or feelings

Question 23

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Procatalepsis (Anticipate) - The writer anticipates an objection to their own argument and then immediately answers it to strengthen their argument by dealing with possible counter-arguments before their audience can raise them

Question 24

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Repetition - Repeating a word, phrase, or sentence to add emphasis or power

Question 25

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Accepted Answer

Rhetorical questions - Questions that do not require an answer. Often used to make an audience think.

Question 26

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Short sentences/ paragraphs - Use to emphasise a point or idea, or to focus, shock or startle an audience.

Question 27

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Simile - Directly comparing the similarities between two different things using like or as

Question 28

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Statistics - Scientific data used as evidence to strengthen any argument

Question 29

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Symbolism - The use of symbols to signify ideas and qualities

Question 30

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Triplets - Three linked words, phrases sentences or ideas; often used to make the author/speaker appear knowledgeable while being both understandable and catchy for the audience

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