Aims to get the support of the reseller and increase their desire to sell.

Refers to a set of techniques, incentives or activities to stimulate the influx of people and maximize the purchase or sale of a product or service.

Your product or service known and offer the consumer the possibility of being in contact and experimenting with the product or service.

Refers to any form of presentation and promotion of ideas, goods or services.  The most recurrent channels of advertising are TV ads, radio,

Refers to communication with the specific objective of informing, persuading and remembering a target audience. This can include advertising, word of mouth, press reports, incentives, commissions and awards to the trade. 

A marketing promotion strategy in which you promote a product or service through a direct and personal (“face-to-face”) interaction between the seller and the individual consumer.

Aims to stimulate the sales force and achieve more effective results in the sales colors of the group.

Promoting the product or service to an individual consumer through means that will enable you to communicate directly with your target customer.

A set of attitudes whose purpose is to create and maintain the right image of your product or service before the public and before the workers themselves.

It is an essential tool for everyone today, as it is free or low cost.

The process of determining enterprise objectives and selecting a future course of action to accomplish  and present what to do in future. 

The process of assuring that actions are in line with desired results.

Refers to a detailed breakdown of the company’s sales records. The actual sales performance is compared to the target sales. 

A total evaluation program for the marketing effort is called ________. 

Is a useful analytical tool to measures competitive performance in marketing is market-share analysis. 

An analysis on the profit contribution of the firm’s various products, territories, customer groups, trade channels, and order sizes that will surely provide significant information for decision making and control purposes

Customers comprises a very important concern for the company. If there is an unfavorable change that may affect the marketing performance of the firm, customer attitudes must be monitored so that corrective actions may be initiated when necessary.

Is a certain percentage of expense over sales that is usually maintained by the firm. If this ratio increases across years, it could be an indication of a need for corrective action.

Refers to the forces that are close to the company and affect its ability to serve its customers.

These are the rival of the sellers in operating in the same industry.  Product differentiation is something that helps the firm to beat the cut-throat competition in the market.

The firm needs to analyze what the customers expect from their products and services so that the firm can satisfy them. 

These are the real owners of the company who invest their money in the company’s business, by purchasing the shares, for which they are paid a dividend every year as a return. 

Placing the right person at the right job retaining them for the long term by keeping the staff motivated is very important for the strategic planning process. 

It includes the overall economic scenario of a particular region. It may be a capitalistic economy where the government has no control over the market except for formulating laws and securing law. 

An organization need to understand the technology penetration and user-technology interface of the region and accordingly make plans to use technology for the campaigns and communication.