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PM_Posttest1

Quiz by Rosalinda Ruiz

Grade 11
Principles of Marketing
Philippines Curriculum: SHS Specialized Subjects (MELC)

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Measures 1 skill from
Grade 11
Principles of Marketing
Philippines Curriculum: SHS Specialized Subjects (MELC)

ABM_PM11-IIae-16

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5 questions
Show answers
  • Q1

    Is a strategy designed to foster customer loyalty, interaction and long-term engagement.

    Customer Relationship

    Relationship Marketing

    Friendship Relationship 

    Marketing Relationship

    30s
    ABM_PM11-IIae-16
    Edit
    Delete
  • Q2

    Includes activities aimed at developing and managing trusting and long -term relationship with larger customers

    Relationship Marketing

    Customer Relationship

    Marketing Relationship

    Friendship Relationship

    30s
    ABM_PM11-IIae-16
    Edit
    Delete
  • Q3

    Is focus on  cooperative and collaborative relationship between the firm and its customers.

    Customer Relationship

    Relationship Marketing

    Friendship Relationship

    Marketing Relationship

    30s
    Edit
    Delete
  • Q4

    The process whereby the seller and buyer join in strong personal, professional and mutually profitable relationship over a time.

    Marketing Relationship

    Relationship Marketing

    Customer Relationship

    Friendship Relationship

    30s
    Edit
    Delete
  • Q5

    Develop employees

    Relationship Marketing

    Marketing Relationship

    Friendship Relationship

    Customer Relationship

    30s
    ABM_PM11-IIae-16
    Edit
    Delete

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