Involved in the determination of the price at which products that will be offered for sale considering the various objectives of the firm.

Involves distributing your product by the use of an intermediary for example a manufacturer selling to a wholesaler and then on to the retailer.

Is the cost consumers pay for a product.

Its refer to placing a product in certain stores, but it also refers to the product's placement on a specific store's display

Defined as someone who purchases products, stores them, and then sells them through a distribution channel

Involves distributing direct from a manufacturer to the consumer.

To penetrate as much of the market as possible.

A form of presentation and promotion of ideas, goods or services. 

Aims to get the support of the reseller and increase their desire to sell.

Promote a product or service through a direct and personal (“face-to-face”) interaction between the seller and the individual consumer.

Aims to stimulate the sales force and achieve more effective results in the sales colors of the group.

Allow to promote the product or service to an individual consumer through means that will enable you to communicate directly with your target customer.

They are a set of attitudes whose purpose is to create and maintain the right image of the product or service before the public and before the workers themselves.

Refers to a detailed breakdown of the company’s sales records.

A total evaluation program for the marketing effort.