PRE TEST IN PRINCIPLES OF MARKETING
Quiz by Zhairel Mae Vitug
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Measures 1 skill fromGrade 11Principles of MarketingPhilippines Curriculum: SHS Specialized Subjects (MELC)
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- Q1
This pertains to the exchange of activities carried out by individuals or organizations for the purpose of satisfying wants in order to achieve individual or organizational goals.
Business
Trade
Buying
Marketing
120sABM_PM11-Iab-1EditDelete - Q2
______ refers to the provision of necessary information to prospective customers in order to engage them in the purchasing process.
Selling
Promotion
Advertisement
Sales talking
120sEditDelete - Q3
Meralco ensures that its electric services are accessible to its customers who live in far-flung areas. What principle of marketing was considered?
Place
Price
Promotion
Time
120sEditDelete - Q4
One of the more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a______.
Market aggregation
Target Market
Mass Market
Promotional market
60sEditDelete - Q5
What is the primary focus of relationship marketing?
focuses on customer retention and satisfaction
focuses on increasing sales
focuses on providing customer’s needs and wants
focuses on innovation of products
60sEditDelete - Q6
Which of the following do not show significance to customer-relationship marketing?
Feedback are incorporated into the company’s business practices
Sacrifices product’s quality for innovativeness
Provides customer service
Engage with the customer where they are
60sEditDelete - Q7
Component of relationship marketing where all information about product, specifications, offers, advertisements are presented
Customer Service
Content Marketing
Social Media
Email Marketing
60sEditDelete - Q8
Heart is a loyal customer of Gucci - a well known luxury brand recognized for its quality services over the years. For her, she can rely on to it to be the same wherever they go insofar as policies. This implies that Gucci has/is?
Great Marketing and Promotion
Appreciation to Clients
Responsive of Customer Relations
Consistency of Service
120sEditDelete - Q9
The process and manner by which a business develops, establishes, and maintains relationships with its customers.
Customer service
Great Marketing and Promotion
Appreciation to Clients
Technology and Responsiveness
60sEditDelete - Q10
The social media team of Company ABC created various contents, posters, and announcements on its Facebook page to widen the reach of their offered spa services. This is an example of what principle of marketing?
Marketing and Promotion
Marketing Planning
Marketing Strategy
None of the above
120sEditDelete - Q11
What is the main purpose of Marketing Planning?
to build rapport with customers
to lay out marketing campaign efforts on a tactical level
to increase sales
to describe how marketing goals will help achieve business goals
60sEditDelete - Q12
Commonly known as the "why" behind marketing efforts.
None of the above
Marketing and Promotion
Marketing Planning
Marketing Strategy
120sEditDelete - Q13
What is the difference between marketing strategy and marketing planning?
The marketing strategy is the preparation phase while marketing planning is the action phase
The marketing plan is an approach to achieving competitive advantage while marketing strategy contains the activities that will get you there
The marketing strategy is the action phase while marketing planning is the preparation phase
The marketing strategy is an approach to achieving competitive advantage while the marketing plan contains the activities that will get you there
120sEditDelete - Q14
This area establish the timeline and themes of your work — your campaigns and programs — and allow you to prioritize the activities within each based on your strategy.
Plans
Strategies
Execution
Timing
120sEditDelete - Q15
Refers to the environment which is in direct contact with the business organization and can affect the routine activities of business straight away
Macro Environment
Minor Environment
Micro Environment
Major Environment
60sEditDelete - Q16
The environment that consists of demographic, economic, natural, technological, politic and cultural are refer to ___________________ environment.
Macro
Business
Micro
Marketing
120sEditDelete - Q17
Which of the following statements is true?
None of the above
The ecological environment consists of factors that affect consumer purchasing power and spending patterns.
The technological environment is made up of institutions and other forces that affect a society's basic values, perceptions, etc.
Demography is the study of human population in terms of size, density, location, age, gender, occupation and other statistics.
120sEditDelete - Q18
Which of the following forces do NOT affect the Microenvironment?
The economic environment
Customers
Suppliers and Intermediaries
The company
60sEditDelete - Q19
Marketing research increases the uncertainty in the decision-making process and decreases the probability and magnitude of success if conducted in a systematic, analytical, and objective manner.
falsetrueTrue or False120sEditDelete - Q20
As the company’s researcher, you were task to conduct a marketing research. What should be your first step to do?
Define the Research Design
Identify data types and sources
Determine sampling design and sample
Define the Research Problem
60sEditDelete