placeholder image to represent content

PRE TEST IN PRINCIPLES OF MARKETING

Quiz by Zhairel Mae Vitug

Grade 11
Principles of Marketing
Philippines Curriculum: SHS Specialized Subjects (MELC)

Feel free to use or edit a copy

includes Teacher and Student dashboards

Measures 1 skill from
Grade 11
Principles of Marketing
Philippines Curriculum: SHS Specialized Subjects (MELC)

ABM_PM11-Iab-1

Track each student's skills and progress in your Mastery dashboards

With a free account, teachers can
  • edit the questions
  • save a copy for later
  • start a class game
  • view complete results in the Gradebook and Mastery Dashboards
  • automatically assign follow-up activities based on students’ scores
  • assign as homework
  • share a link with colleagues
  • print as a bubble sheet

Our brand new solo games combine with your quiz, on the same screen

Correct quiz answers unlock more play!

New Quizalize solo game modes
50 questions
Show answers
  • Q1

    This pertains to the exchange of activities carried out by individuals or organizations for the purpose of satisfying wants in order to achieve individual or organizational goals.

    Business

    Trade

    Buying

    Marketing

    120s
    ABM_PM11-Iab-1
    Edit
    Delete
  • Q2

    ______ refers to the provision of necessary information to prospective customers in order to engage them in the purchasing process.

    Selling

    Promotion

    Advertisement

    Sales talking

    120s
    Edit
    Delete
  • Q3

    Meralco ensures that its electric services are accessible to its customers who live in far-flung areas. What principle of marketing was considered?

    Place

    Price

    Promotion

    Time

    120s
    Edit
    Delete
  • Q4

    One of the more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a______.

    Market aggregation

    Target Market

    Mass Market

    Promotional market

    60s
    Edit
    Delete
  • Q5

    What is the primary focus of relationship marketing?

    focuses on customer retention and satisfaction

    focuses on increasing sales

    focuses on providing customer’s needs and wants

    focuses on innovation of products

    60s
    Edit
    Delete
  • Q6

    Which of the following do not show significance to customer-relationship marketing?

    Feedback are incorporated into the company’s business practices

    Sacrifices product’s quality for innovativeness

    Provides customer service

    Engage with the customer where they are

    60s
    Edit
    Delete
  • Q7

    Component of relationship marketing where all information about product, specifications, offers, advertisements are presented

    Customer Service

    Content Marketing

    Social Media

    Email Marketing

    60s
    Edit
    Delete
  • Q8

    Heart is a loyal customer of Gucci - a well known luxury brand recognized for its quality services over the years. For her, she can rely on to it to be the same wherever they go insofar as policies. This implies that Gucci has/is?

    Great Marketing and Promotion

    Appreciation to Clients

    Responsive of Customer Relations

    Consistency of Service

    120s
    Edit
    Delete
  • Q9

    The process and manner by which a business develops, establishes, and maintains relationships with its customers.

    Customer service

    Great Marketing and Promotion

    Appreciation to Clients

    Technology and Responsiveness

    60s
    Edit
    Delete
  • Q10

    The social media team of Company ABC created various contents, posters, and announcements on its Facebook page to widen the reach of their offered spa services. This is an example of what principle of marketing?

    Marketing and Promotion

    Marketing Planning

    Marketing Strategy

    None of the above

    120s
    Edit
    Delete
  • Q11

    What is the main purpose of Marketing Planning?

    to build rapport with customers

    to lay out marketing campaign efforts on a tactical level

    to increase sales

    to describe how marketing goals will help achieve business goals

    60s
    Edit
    Delete
  • Q12

    Commonly known as the "why" behind marketing efforts.

    None of the above

    Marketing and Promotion

    Marketing Planning

    Marketing Strategy

    120s
    Edit
    Delete
  • Q13

    What is the difference between marketing strategy and marketing planning?

    The marketing strategy is the preparation phase while marketing planning is the action phase

    The marketing plan is an approach to achieving competitive advantage while marketing strategy contains the activities that will get you there

    The marketing strategy is the action phase while marketing planning is the preparation phase

    The marketing strategy is an approach to achieving competitive advantage while the marketing plan contains the activities that will get you there

    120s
    Edit
    Delete
  • Q14

    This area establish the timeline and themes of your work — your campaigns and programs — and allow you to prioritize the activities within each based on your strategy.

    Plans

    Strategies

    Execution

    Timing

    120s
    Edit
    Delete
  • Q15

    Refers to the environment which is in direct contact with the business organization and can affect the routine activities of business straight away

    Macro Environment

    Minor Environment

    Micro Environment

    Major Environment

    60s
    Edit
    Delete
  • Q16

    The environment that consists of demographic, economic, natural, technological, politic and cultural are refer to ___________________ environment.

    Macro

    Business

    Micro

    Marketing

    120s
    Edit
    Delete
  • Q17

    Which of the following statements is true?

    None of the above

    The ecological environment consists of factors that affect consumer purchasing power and spending patterns.

    The technological environment is made up of institutions and other forces that affect a society's basic values, perceptions, etc.

    Demography is the study of human population in terms of size, density, location, age, gender, occupation and other statistics.

    120s
    Edit
    Delete
  • Q18

    Which of the following forces do NOT affect the Microenvironment?

    The economic environment

    Customers

    Suppliers and Intermediaries

    The company

    60s
    Edit
    Delete
  • Q19

    Marketing research increases the uncertainty in the decision-making process and decreases the probability and magnitude of success if conducted in a systematic, analytical, and objective manner.

    false
    true
    True or False
    120s
    Edit
    Delete
  • Q20

    As the company’s researcher, you were task to conduct a marketing research. What should be your first step to do?

    Define the Research Design

    Identify data types and sources

    Determine sampling design and sample

    Define the Research Problem

    60s
    Edit
    Delete

Teachers give this quiz to your class