PRE TEST IN PRINCIPLES OF MARKETING
Quiz by Zhairel Mae Vitug
Feel free to use or edit a copy
includes Teacher and Student dashboards
Track each student's skills and progress in your Mastery dashboards
- edit the questions
- save a copy for later
- start a class game
- automatically assign follow-up activities based on students’ scores
- assign as homework
- share a link with colleagues
- print as a bubble sheet
- Q1
This pertains to the exchange of activities carried out by individuals or organizations for the purpose of satisfying wants in order to achieve individual or organizational goals.
Business
Trade
Buying
Marketing
120sABM_PM11-Iab-1 - Q2
______ refers to the provision of necessary information to prospective customers in order to engage them in the purchasing process.
Selling
Promotion
Advertisement
Sales talking
120s - Q3
Meralco ensures that its electric services are accessible to its customers who live in far-flung areas. What principle of marketing was considered?
Place
Price
Promotion
Time
120s - Q4
One of the more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a______.
Market aggregation
Target Market
Mass Market
Promotional market
60s - Q5
What is the primary focus of relationship marketing?
focuses on customer retention and satisfaction
focuses on increasing sales
focuses on providing customer’s needs and wants
focuses on innovation of products
60s - Q6
Which of the following do not show significance to customer-relationship marketing?
Feedback are incorporated into the company’s business practices
Sacrifices product’s quality for innovativeness
Provides customer service
Engage with the customer where they are
60s - Q7
Component of relationship marketing where all information about product, specifications, offers, advertisements are presented
Customer Service
Content Marketing
Social Media
Email Marketing
60s - Q8
Heart is a loyal customer of Gucci - a well known luxury brand recognized for its quality services over the years. For her, she can rely on to it to be the same wherever they go insofar as policies. This implies that Gucci has/is?
Great Marketing and Promotion
Appreciation to Clients
Responsive of Customer Relations
Consistency of Service
120s - Q9
The process and manner by which a business develops, establishes, and maintains relationships with its customers.
Customer service
Great Marketing and Promotion
Appreciation to Clients
Technology and Responsiveness
60s - Q10
The social media team of Company ABC created various contents, posters, and announcements on its Facebook page to widen the reach of their offered spa services. This is an example of what principle of marketing?
Marketing and Promotion
Marketing Planning
Marketing Strategy
None of the above
120s - Q11
What is the main purpose of Marketing Planning?
to build rapport with customers
to lay out marketing campaign efforts on a tactical level
to increase sales
to describe how marketing goals will help achieve business goals
60s - Q12
Commonly known as the "why" behind marketing efforts.
None of the above
Marketing and Promotion
Marketing Planning
Marketing Strategy
120s - Q13
What is the difference between marketing strategy and marketing planning?
The marketing strategy is the preparation phase while marketing planning is the action phase
The marketing plan is an approach to achieving competitive advantage while marketing strategy contains the activities that will get you there
The marketing strategy is the action phase while marketing planning is the preparation phase
The marketing strategy is an approach to achieving competitive advantage while the marketing plan contains the activities that will get you there
120s - Q14
This area establish the timeline and themes of your work — your campaigns and programs — and allow you to prioritize the activities within each based on your strategy.
Plans
Strategies
Execution
Timing
120s - Q15
Refers to the environment which is in direct contact with the business organization and can affect the routine activities of business straight away
Macro Environment
Minor Environment
Micro Environment
Major Environment
60s