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50 questions
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  • Q1

    This pertains to the exchange of activities carried out by individuals or organizations for the purpose of satisfying wants in order to achieve individual or organizational goals.

    Business

    Trade

    Buying

    Marketing

    120s
    ABM_PM11-Iab-1
  • Q2

    ______ refers to the provision of necessary information to prospective customers in order to engage them in the purchasing process.

    Selling

    Promotion

    Advertisement

    Sales talking

    120s
  • Q3

    Meralco ensures that its electric services are accessible to its customers who live in far-flung areas. What principle of marketing was considered?

    Place

    Price

    Promotion

    Time

    120s
  • Q4

    One of the more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a______.

    Market aggregation

    Target Market

    Mass Market

    Promotional market

    60s
  • Q5

    What is the primary focus of relationship marketing?

    focuses on customer retention and satisfaction

    focuses on increasing sales

    focuses on providing customer’s needs and wants

    focuses on innovation of products

    60s
  • Q6

    Which of the following do not show significance to customer-relationship marketing?

    Feedback are incorporated into the company’s business practices

    Sacrifices product’s quality for innovativeness

    Provides customer service

    Engage with the customer where they are

    60s
  • Q7

    Component of relationship marketing where all information about product, specifications, offers, advertisements are presented

    Customer Service

    Content Marketing

    Social Media

    Email Marketing

    60s
  • Q8

    Heart is a loyal customer of Gucci - a well known luxury brand recognized for its quality services over the years. For her, she can rely on to it to be the same wherever they go insofar as policies. This implies that Gucci has/is?

    Great Marketing and Promotion

    Appreciation to Clients

    Responsive of Customer Relations

    Consistency of Service

    120s
  • Q9

    The process and manner by which a business develops, establishes, and maintains relationships with its customers.

    Customer service

    Great Marketing and Promotion

    Appreciation to Clients

    Technology and Responsiveness

    60s
  • Q10

    The social media team of Company ABC created various contents, posters, and announcements on its Facebook page to widen the reach of their offered spa services. This is an example of what principle of marketing?

    Marketing and Promotion

    Marketing Planning

    Marketing Strategy

    None of the above

    120s
  • Q11

    What is the main purpose of Marketing Planning?

    to build rapport with customers

    to lay out marketing campaign efforts on a tactical level

    to increase sales

    to describe how marketing goals will help achieve business goals

    60s
  • Q12

    Commonly known as the "why" behind marketing efforts.

    None of the above

    Marketing and Promotion

    Marketing Planning

    Marketing Strategy

    120s
  • Q13

    What is the difference between marketing strategy and marketing planning?

    The marketing strategy is the preparation phase while marketing planning is the action phase

    The marketing plan is an approach to achieving competitive advantage while marketing strategy contains the activities that will get you there

    The marketing strategy is the action phase while marketing planning is the preparation phase

    The marketing strategy is an approach to achieving competitive advantage while the marketing plan contains the activities that will get you there

    120s
  • Q14

    This area establish the timeline and themes of your work — your campaigns and programs — and allow you to prioritize the activities within each based on your strategy.

    Plans

    Strategies

    Execution

    Timing

    120s
  • Q15

    Refers to the environment which is in direct contact with the business organization and can affect the routine activities of business straight away

    Macro Environment

    Minor Environment

    Micro Environment

    Major Environment

    60s

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