This pertains to the exchange of activities carried out by individuals or organizations for the purpose of satisfying wants in order to achieve individual or organizational goals.

______ refers to the provision of necessary information to prospective customers in order to engage them in the purchasing process.

Meralco ensures that its electric services are accessible to its customers who live in far-flung areas. What principle of marketing was considered?

One of the more specific groups of potential consumers toward which an organization directs its marketing program is referred to as a______.

What is the primary focus of relationship marketing?

Which of the following do not show significance to customer-relationship marketing?

Component of relationship marketing where all information about product, specifications, offers, advertisements are presented

Heart is a loyal customer of Gucci - a well known luxury brand recognized for its quality services over the years. For her, she can rely on to it to be the same wherever they go insofar as policies. This implies that Gucci has/is?

The process and manner by which a business develops, establishes, and maintains relationships with its customers.

The social media team of Company ABC created various contents, posters, and announcements on its Facebook page to widen the reach of their offered spa services. This is an example of what principle of marketing?

What is the main purpose of Marketing Planning?

Commonly known as the "why" behind marketing efforts.

What is the difference between marketing strategy and marketing planning?

This area establish the timeline and themes of your work — your campaigns and programs — and allow you to prioritize the activities within each based on your strategy.

Refers to the environment which is in direct contact with the business organization and can affect the routine activities of business straight away

The environment that consists of demographic, economic, natural, technological, politic and cultural are refer to ___________________ environment.

Which of the following statements is true?

Which of the following forces do NOT affect the Microenvironment?

Marketing research increases the uncertainty in the decision-making process and decreases the probability and magnitude of success if conducted in a systematic, analytical, and objective manner.

As the company’s researcher, you were task to conduct a marketing research. What should be your first step to do?

The information obtained from the survey questionnaires is considered as

Consumer behavior is the analysis of the behavior of _____ and _____ who buy goods and services for _____ consumption.

Which of the following is the best explanation of consumer buying behavior?

Mika Salamanca is a social media personality. Sometimes, she has product sponsorship where her views or advises can influence a consumer’s eventual selection of what to buy. She plays the role of_____.

The objective of market segmentation includes

Market segmentation means/is

Type of segmentation where lifestyle, personality traits, values, opinions, and interests of consumers are all considered.

Coca-Cola introduced 4 ready-to-drink canned coffess for the Japanese market. This is an example of market segmentation in terms of _____.

In Beijing, the Hong Kong Jockey Club (HKJC) established an exclusive club for the affluent, where membership costs 36,600 and the 450 employees must not only know the names of all its 300 mostly-Chinese members, but also the type of tea they prefer. This is an example of market segmentation in terms of _______.

Adrian is a gamer. He went to ASUS shop to buy a gaming laptop. He is choosing between ASUS TUF Gaming F15 and ASUS ROG Zephyrus Duo 16. These laptops are example of what type of consumer goods?

Tubo or sugarcane is the raw material primarily use in creating refined sugar. Tubo is an example of _____.

Why is branding important?

The presentation of a person, product, or action in a particular way is known as "branding."

One of the elements of the marketing mix that produces revenue

Which of the following statements is NOT true about competition pricing?

Which pricing strategy is been used in the following scenario?

The 59 inch flat screens TVs are now selling for 50,000 at most retailers; however, the new retailer in town is intentionally selling the TVs for 40,000. The new retailer knows this will put some of his competition out of business.

Ella’s strategy in pricing her pastry products is by determining the overall expenses and adding up a markup that may be desirable for profits and price accordingly.

Channels of Distribution benefit businesses by

Viy Cortez, the CEO of Viyline cosmetics launched a shoppe account to directly sell her beauty products to customers. At the same time, she accepted city distributors and resellers. The type of distribution channel used is?

This is an intermediary that does not own the goods that they are selling

The final intermediary in an indirect channel that sells products to consumers

Type of function that encompasses the process of assembly, storage, sorting, and transportation.

This aims to create a personal relationship between the client and the brand or product.

These are usually short term strategic activities which aim to encourage a surge in sales.

These could be ‘buy one get one free’ options, seasonal discounts, contests, samples or even special coupons with expiration dates.

What is a marketing plan?

An effective target market must be composed of ______ 

Red River Music Company wants to send catalogs to music teachers, dancers and other music lovers. What type of data would be helpful in this endeavor? 

When conducting a SWOT analysis, the internal aspect of the analysis is based on ______________.

Everbillena Cosmetics improved their products to have an edge or advantage than their greatest competitor - Careline.  This is an example of?