Presentation Extra Credit
Quiz by ChoungSung Chung
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- Q1
Learning about **** consumers buy is not easy
why
where
when
how
30s - Q2
Marketing and other stimuli enter the consumer's *** box
blue
white
red
black
30s - Q3
Consumer purchases are influenced strongly by **** characteristics (NOT)
psychological
social
personal
Economical
30s - Q4
Social (NOT)
Social class
Groups
Roles and status
Family
30s - Q5
***** is the most basic cause of a person's wants and behavior
subculture
culture
family
social class
30s - Q6
most affluent
African American
Hispanic American
European Americans
Asian Americans
30s - Q7
shopping = family affair
Asian Americans
African American
European Americans
Hispanic American
30s - Q8
Lebron James
membership groups
aspirational groups
reference groups
indirect groups
30s - Q9
There are about *** American social classes
six
nine
eight
seven
30s - Q10
Buzz marketing
focus on Asian consumers
internet marketing
paper advertisement
brand ambassadors
30s - Q11
Most brand conversation occurs in
mobile
digital
face-to-face
social media
30s - Q12
CAT made mobile phones for
mothers with many children
unmarried men
people working in construction
children with special needs
30s - Q13
PRIZM
cultural segmentation
life-stage segmentation
family segmentation
Economic segmentation
30s - Q14
AIO (NOT)
Opinions
Activities
Investment
Interests
30s - Q15
Unique psychological characteristics that distinguish a person/group
economic situation
lifestyle
personality
age and life stage
30s