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Pricing Methods and Strategies

Quiz by Danny Zhou

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6 questions
Show answers
  • Q1

    Which of the following is NOT a pricing method?

    Profit Oriented Pricing

    Competitor-based Pricing

    Cost of Ownership Method

    Value-Based Pricing

  • Q2

    Setting prices that are similar to competitors is known as:

    Everyday Low Pricing

    Cost-Based Pricing

    Competitor-Based Pricing

    Competitor Oriented method

  • Q3

    If Apple charges different prices for the same model based on the added features and accessories, what pricing method is being used?

    Improvement Value Method

    Cost of Ownership Method

    Competitor-Based Method

    Cost-Based Method

  • Q4

    Which pricing strategy uses sale promotions to encourage consumers to make purchases?

    None of the above

    High/Low Pricing

    New Product Pricing

    Everyday Low Pricing

  • Q5

    Which of the following is not true of cost-based pricing?

    Factors in the Value Perceived by Consumers

    Involves Pricing Based on Per Unit Costs

    Ignores Competitors Pricing

    Straightforward and Simple Calculation

  • Q6

    Which pricing method did Apple use with the Apple Watch Series 3?

    High/Low Pricing

    Everyday Low Pricing

    Market Penetration Pricing

    Price Skimming


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