Pricing Methods and Strategies
Quiz by Danny Zhou
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- Q1
Which of the following is NOT a pricing method?
Profit Oriented Pricing
Competitor-based Pricing
Cost of Ownership Method
Value-Based Pricing
30s - Q2
Setting prices that are similar to competitors is known as:
Everyday Low Pricing
Cost-Based Pricing
Competitor-Based Pricing
Competitor Oriented method
30s - Q3
If Apple charges different prices for the same model based on the added features and accessories, what pricing method is being used?
Improvement Value Method
Cost of Ownership Method
Competitor-Based Method
Cost-Based Method
30s - Q4
Which pricing strategy uses sale promotions to encourage consumers to make purchases?
None of the above
High/Low Pricing
New Product Pricing
Everyday Low Pricing
30s - Q5
Which of the following is not true of cost-based pricing?
Factors in the Value Perceived by Consumers
Involves Pricing Based on Per Unit Costs
Ignores Competitors Pricing
Straightforward and Simple Calculation
30s - Q6
Which pricing method did Apple use with the Apple Watch Series 3?
High/Low Pricing
Everyday Low Pricing
Market Penetration Pricing
Price Skimming
30s