
Principles of Marketing Periodical Test
Quiz by GERALDINE MANACMUL
Grade 11
Principles of Marketing
Philippines Curriculum: SHS Specialized Subjects (MELC)
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50 questions
Show answers
- Q1It is an exchange of activities conducted by individuals or organizations for the purpose of satisfying human wants while accomplishing individual or organizational objectives. wants while accomplishing individual or organizational objectives.MarketingPrinciplesApproachesResearch30s
- Q2What do we call the individuals’ unfulfilled needs?Human wantsHuman desireHuman needsHuman principles30s
- Q3It refers to the trade of things or service of value between buyer and sellerMarketingPromotionExchangeResearch30s
- Q4Which of the following statement is TRUE about relationship marketing?It decreases customer retention.It involves the improvement of internal operations.It conducts irregular polls and survey to solicit feedback for customer.Maintain a low customer satisfaction rate.30s
- Q5Which of the following statement is NOT a relationship marketing?It stays on the cutting edge of product offerings.It follows a comprehensive marketing plan.It uses any social media outlet to connect to supplier.Feedbacks are incorporated into the company’s business practices.30s
- Q6Which of the following components of relationship marketing is considered an effective tool on direct communication to potential customers?Email MarketingCustomer ServiceSocial MediaContent Marketing30s
- Q7Which of the following is NOT TRUE about customer relations?There are situations where the customer’s request is not feasibleNo need to acknowledge customers.If customer is frustrated, it’s crucial to show empathy.As a customer service agent, you are bound to receive complaints from people which has nothing to do with customer service30s
- Q8Identify the odd words that does not belong to the group.ComplaintsEffectiveQualityPrompt30s
- Q9Identify the odd words that does not belong to the group.DemandsCustomersWantsNeeds30s
- Q10Identify the odd words that does not belong to the group.ReferralsPromotionIncentivesRewards30s
- Q11The execution plan.Marketing PlanningMarketing Strategy30s
- Q12Supports action plan.Marketing StrategyMarketing Planning30s
- Q13It helps marketing focused.Marketing StrategyMarketing Planning30s
- Q14It deals on how to deliver offerings.Marketing StrategyMarketing Planning30s
- Q15It describe the marketing goals.Marketing PlanningMarketing Strategy30s