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Q 1/50
Score 0
It is an exchange of activities conducted by individuals or organizations for the purpose of satisfying human wants while accomplishing individual or organizational objectives.
wants while accomplishing individual or organizational objectives.
30
Marketing
Principles
Approaches
Research
Q 2/50
Score 0
What do we call the individuals’ unfulfilled needs?
30
Human wants
Human desire
Human needs
Human principles
50 questions
Q.
It is an exchange of activities conducted by individuals or organizations for the purpose of satisfying human wants while accomplishing individual or organizational objectives.
wants while accomplishing individual or organizational objectives.
1
30 sec
Q.
What do we call the individuals’ unfulfilled needs?
2
30 sec
Q.
It refers to the trade of things or service of value between buyer and seller
3
30 sec
Q.
Which of the following statement is TRUE about relationship marketing?
4
30 sec
Q.
Which of the following statement is NOT a relationship marketing?
5
30 sec
Q.
Which of the following components of relationship marketing is considered an effective tool on direct communication to potential customers?
6
30 sec
Q.
Which of the following is NOT TRUE about customer relations?
7
30 sec
Q.
Identify the odd words that does not belong to the group.
8
30 sec
Q.
Identify the odd words that does not belong to the group.
9
30 sec
Q.
Identify the odd words that does not belong to the group.
10
30 sec
Q.
The execution plan.
11
30 sec
Q.
Supports action plan.
12
30 sec
Q.
It helps marketing focused.
13
30 sec
Q.
It deals on how to deliver offerings.
14
30 sec
Q.
It describe the marketing goals.
15
30 sec
Q.
COSMIC
16
30 sec
Q.
with direct impact on business
17
30 sec
Q.
factors affecting all business entities
18
30 sec
Q.
competitors as an element
19
30 sec
Q.
PESTLE
20
30 sec
Q.
effected by age, occupation, income level, education and gender.
21
30 sec
Q.
buy many goods to use to satisfy personal or family needs
22
30 sec
Q.
maintain extensive contact
23
30 sec
Q.
buy only the necessary quantity of goods, which they need foe regular use.
24
30 sec
Q.
buy limited goods to use to conduct business.
25
30 sec
Q.
The 2nd step in the marketing research process
26
30 sec
Q.
The 4th step in the marketing research process
27
30 sec
Q.
The 5th step in the marketing research process
28
30 sec
Q.
The 7th step in the marketing research process
29
30 sec
Q.
The last step in the marketing research process
30
30 sec
Q.
It includes factors such as climate.
31
30 sec
Q.
Consists of various segments
32
30 sec
Q.
Groupings of buyers based on attitude
33
30 sec
Q.
Subgroup of particular market
34
30 sec
Q.
Refers to factual statistics of population
35
30 sec
Q.
Market positioning must be maintained over the life of the brand or product.
36
30 sec
Q.
Market positioning is non-essential part of marketing strategy.
37
30 sec
Q.
A product position is a space that a product owns in the minds of the consumers.
38
30 sec
Q.
It is important to remember that the market position is defined by businesses.
39
30 sec
Q.
Low price and low volume can be a possible dimension for the axes of positioning map.
40
30 sec
Q.
The tangible commodity of the intangible service that the business firm offers for sale to prospective customers.
41
30 sec
Q.
The amount of money paid by the customer to the selling firm.
42
30 sec
Q.
Which of the following statement is NOT a relationship marketing?
43
30 sec
Q.
Which of the following is TRUE about customer relations?
44
30 sec
Q.
Which of the following statement is NOT a relationship marketing?
45
30 sec
Q.
It reduces the uncertainty in the decision-making process and increase the probability and magnitude of success if conducted in a systematic, analytical,and objective manner.
46
30 sec
Q.
Marketing research is a systematic problem analysis, model building and fact-finding for the purpose of improved decision-making and control in the marketing of goods and services. – by
47
30 sec
Q.
Refers to how consumers see and feel about themselves.
48
30 sec
Q.
Sub group of particular market
49
30 sec
Q.
It determines to a large extent what customers perceive to what is being offered to them.
