Principles of Marketing Summative Test
Quiz by FEBE L. FERNANDEZ
Grade 11
Principles of Marketing
Philippines Curriculum: SHS Specialized Subjects (MELC)
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20 questions
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- Q1Which of the following describes marketing orientation?A marketing approach that prioritized environment sustainability as well as customers' preferences.A marketing approach that addresses the consumers who are cost-conscious.A marketing approach that prioritized the customer's preferences.A marketing approach that emback on mass production and distribution.45sABM_PM11-Iab-1
- Q2Which of the following is NOT the element of marketing?promotionprofitproductprice45s
- Q3Which of the following is an objective?To become a market leader of coffee shop in BataanTo build customer loyalty through reward cardsTo achieve 20% market share by the end of the year 2020To produce an environment friendly products45sABM_PM11-Iab-1
- Q4Which is of the following is NOT a characteristic of a customer-oriented firm?all employee adopt a customer-orineted viewdetermones how customers needs and wants are satisfiedconsiders the satisfaction of customers as its top concernOnly frontline personnel interact with customers45sABM_PM11-Icd-5
- Q5Which of the following is NOT social media marketing?FBLEDTwitterBLOG45s
- Q6Which of the following describes marketing?selling and advertisingdeveloping productspromotionsatisfying customers' needs and want45s
- Q7Which of the following describes the promotion of the marketing elements?Jofos Fastofood sells affordable 'combo meals' for students.Customers of a water delivery station can place their orders online through their websiteA portable rechargeabl lamp feature a bulb that lights up into various colorsSM Department Store is offered a 'Buy 1 Get 1 on selected items .45s
- Q8Which of the following tools used in selling orientation?SMSflyersgreen productsproduct stickers45s
- Q9This refers to a type of marketing that focuses on establishing and maintaining customer loyaltyCustomer relationshipCRMrelationship marketingCustomer service45s
- Q10Which of the following DOES NOT describe generic effect?Chicken joy is JollibeePhotocopying is called XEROXSoftdrinks is called COKEToothpaste is called COLGATE45s
- Q11This refers to the development of strategies to establish and sustain desirable customer relationships.Relationship MarketingCustomer Relationship MarketingCustomer EquityCustomer Oriented45s
- Q12This refers to the perceived benefits and results a customer expects from the product or service.customer servicescustomer satisfactioncustomer valuecustomer expectations45s
- Q13This refers to the aspirations that every company would like to pursue or the general direction that it wants to take.goalsobjectivesvisionmission45s
- Q14Which of the following is NOT the meaning of the acronym SMART?measurablespecialattainablerelevant45s
- Q15Which of the following describes new-generation customers?take time to adopt from typrewriter to desktopreluctant to embrace ipadloyal to tranditional productsmore open to using a smartphone120s