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Principles of Marketing Summative Test

Quiz by FEBE L. FERNANDEZ

Grade 11
Principles of Marketing
Philippines Curriculum: SHS Specialized Subjects (MELC)

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Measures 2 skills from
Grade 11
Principles of Marketing
Philippines Curriculum: SHS Specialized Subjects (MELC)

ABM_PM11-Iab-1
ABM_PM11-Icd-5

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20 questions
Show answers
  • Q1
    Which of the following describes marketing orientation?
    A marketing approach that prioritized environment sustainability as well as customers' preferences.
    A marketing approach that addresses the consumers who are cost-conscious.
    A marketing approach that prioritized the customer's preferences.
    A marketing approach that emback on mass production and distribution.
    45s
    ABM_PM11-Iab-1
  • Q2
    Which of the following is NOT the element of marketing?
    promotion
    profit
    product
    price
    45s
  • Q3
    Which of the following is an objective?
    To become a market leader of coffee shop in Bataan
    To build customer loyalty through reward cards
    To achieve 20% market share by the end of the year 2020
    To produce an environment friendly products
    45s
    ABM_PM11-Iab-1
  • Q4
    Which is of the following is NOT a characteristic of a customer-oriented firm?
    all employee adopt a customer-orineted view
    determones how customers needs and wants are satisfied
    considers the satisfaction of customers as its top concern
    Only frontline personnel interact with customers
    45s
    ABM_PM11-Icd-5
  • Q5
    Which of the following is NOT social media marketing?
    FB
    LED
    Twitter
    BLOG
    45s

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