Product
Quiz by Ms. Joan
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10 questions
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- Q1What is the definition of a product?A bundle of tangible and intangible attributes offered to satisfy a want or need.A service onlyAnything that can be soldA physical item only30s
- Q2What are the components of a product?Core product, consumer product, shopping productCore product, formal product, augmented product.Industrial product, consumer product, specialty productMaterial product, formal product, raw product30s
- Q3What are the four stages of the product life cycle?Introduction, growth, maturity, decline.Introduction, peak, decline, recoveryLaunch, growth, saturation, declineDevelopment, growth, maturity, finalization30s
- Q4Which of the following is a type of consumer product?Raw materialsConvenience products.EquipmentProcessed products30s
- Q5What is the purpose of product positioning?To manage product distributionTo decide the price of a productTo outline the perception of a product in the market.To analyze competitors30s
- Q6Which of the following is a strategy in extending the product life cycle?Re-packaging.EliminationQuality decreasePrice increase30s
- Q7What are the two categories of industrial products mentioned?Equipment and maintenance productsConsumer products and servicesRaw materials and processed materials.Convenience products and specialty products30s
- Q8What does product elimination involve?Rebranding a productAdding features to a productIntroducing a new productRemoving a product from the market that no longer meets consumer needs.30s
- Q9What is the difference between core, formal, and augmented product?Core is the main benefit, formal includes features, augmented offers additional services.Formal is secondary, augmented is primaryThey are all the sameCore is physical, formal is intangible30s
- Q10What is known as product mix width?The consistency of product linesThe depth of each product lineThe total number of product lines a company offers.The number of products in a line30s