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Product

Quiz by Ms. Joan

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10 questions
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  • Q1
    What is the definition of a product?
    A bundle of tangible and intangible attributes offered to satisfy a want or need.
    A service only
    Anything that can be sold
    A physical item only
    30s
  • Q2
    What are the components of a product?
    Core product, consumer product, shopping product
    Core product, formal product, augmented product.
    Industrial product, consumer product, specialty product
    Material product, formal product, raw product
    30s
  • Q3
    What are the four stages of the product life cycle?
    Introduction, growth, maturity, decline.
    Introduction, peak, decline, recovery
    Launch, growth, saturation, decline
    Development, growth, maturity, finalization
    30s
  • Q4
    Which of the following is a type of consumer product?
    Raw materials
    Convenience products.
    Equipment
    Processed products
    30s
  • Q5
    What is the purpose of product positioning?
    To manage product distribution
    To decide the price of a product
    To outline the perception of a product in the market.
    To analyze competitors
    30s
  • Q6
    Which of the following is a strategy in extending the product life cycle?
    Re-packaging.
    Elimination
    Quality decrease
    Price increase
    30s
  • Q7
    What are the two categories of industrial products mentioned?
    Equipment and maintenance products
    Consumer products and services
    Raw materials and processed materials.
    Convenience products and specialty products
    30s
  • Q8
    What does product elimination involve?
    Rebranding a product
    Adding features to a product
    Introducing a new product
    Removing a product from the market that no longer meets consumer needs.
    30s
  • Q9
    What is the difference between core, formal, and augmented product?
    Core is the main benefit, formal includes features, augmented offers additional services.
    Formal is secondary, augmented is primary
    They are all the same
    Core is physical, formal is intangible
    30s
  • Q10
    What is known as product mix width?
    The consistency of product lines
    The depth of each product line
    The total number of product lines a company offers.
    The number of products in a line
    30s

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