Project 2 Review
Quiz by Jane Nelms
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35 questions
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- Q1Suzanne's Boutique has extended its inventory to include more upscale and even designer merchandise rather than less expensive clothing lines. This is an example of the product-mix stategy known as:positioning.trading-up.trading-down.alteration.30s
- Q2Which is a characteristic of the second stage of a product's life cycle?beginning obsolescence.rising sales.declining distribution.increasing costs.30s
- Q3A photographer recently added custom framing services to its product mix. This strategy is called:contraction.alteration.trading up.expansion.30s
- Q4A producer who chooses to use a short channel of distribution probablywants channel control.does not have its own sales force.wants to share the costs of distribution.lacks sufficient funding.30s
- Q5By using profit-oriented pricing, a businessknows what prices will be most profitable.is focused on making money.can be more competitive.is more likely to achieve its profit goals.30s
- Q6It is necessary to use channels of distribution in order to complete the sale of products to the ultimateretailers.consumers.wholesalers.sales agents.30s
- Q7In this stage of a product's life cycle, a company is likely to use promotional campaigns which focus on a product's characteristics in an effort to create demand.DeclineGrowthIntroductoryMaturity30s
- Q8A local entrepreneur with a small, specialized kind of business should stree its _______ to increase chances of success.variety of lines and prices.merchandise depth over breadth.low-turnover items.low-profit items.30s
- Q9In this stage of the product life cycle, a business is likely to discount its products trying to appeal to a diffferent market segment due to decreases in sales.MaturityDeclineAlterationWithdrawal30s
- Q10Only indirect channels of distribution will involveintermediaries.industrial consumers.producers.ultimate consumers.30s
- Q11An excess of rain damaged a large part of the wheat production this year. The selling price of wheat has been set at $3.00 more a bushel than last year. Which of the following factors affected the price?CompetitionCosts of productionProduct life cycleSupply and demand30s
- Q12JC Penny's, City Market, Taco Bell, and SuperCuts are all:retailers.wholesalers.agents.industrial distributors.30s
- Q13The channel of distribution begins withthe industrial userthe intermediarythe producerthe ultimate consumer30s
- Q14One way a business can set up a product line is by:Trading upCustomer groupDepthWidth30s
- Q15Which of the following is an example of a product line?A footballBedding, children's toys, electronicsWedding dresses, formals and bridesmaid dresses, wedding invitationsA loaf of bread30s