Question 1

What is the role of social media in promotion?

Accepted Answer

To reach and engage with a wide audience, build brand awareness, and drive customer engagement.

Answer

To make financial decisions for a company.

Answer

To analyze market trends and consumer behavior.

Answer

To manufacture and produce goods.

Question 2

What is the purpose of a loyalty program in promotion?

Accepted Answer

To incentivize repeat purchases and foster loyalty among customers.

Answer

To make financial decisions for a company.

Answer

To analyze market trends and consumer behavior.

Answer

To manufacture and produce goods.

Question 3

What is the difference between advertising and public relations?

Accepted Answer

Advertising is a paid form of promotion that involves creating paid messages to reach a target audience, while public relations focuses on managing the public image and reputation through earned media coverage.

Answer

Advertising involves making financial decisions, while public relations involves managing human resources.

Answer

Advertising involves analyzing market trends, while public relations involves researching consumer behavior.

Answer

Advertising involves manufacturing goods, while public relations involves producing services.

Question 4

What is the purpose of public relations in promotion?

Accepted Answer

To manage and maintain a positive image of a company or brand.

Answer

To analyze market trends and consumer behavior.

Answer

To make financial decisions for a company.

Answer

To manufacture and produce goods.

Question 5

What is a common form of sales promotion?

Accepted Answer

Discounts and coupons.

Answer

Manufacturing and producing goods.

Answer

Making financial decisions for a company.

Answer

Analyzing market trends and consumer behavior.

Question 6

What is the main goal of personal selling in promotion?

Accepted Answer

To build relationships, persuade, and generate sales through direct interaction with customers.

Answer

To analyze market trends and consumer behavior.

Answer

To make financial decisions for a company.

Answer

To manufacture and produce goods.

Question 7

What is the role of advertising in promotion?

Accepted Answer

To create awareness, inform, and persuade customers about a product or service.

Answer

To analyze market trends and consumer behavior.

Answer

To manufacture and produce goods.

Answer

To make financial decisions for a company.

Question 8

What is a common objective of promotion?

Accepted Answer

To increase awareness and generate interest in a product or service.

Answer

To manufacture and produce goods.

Answer

To analyze market trends and consumer behavior.

Answer

To make financial decisions for a company.

Question 9

What is the purpose of a sales promotion?

Accepted Answer

To encourage immediate purchase or action from customers.

Answer

To manufacture and produce goods.

Answer

To research and analyze market trends.

Answer

To communicate and persuade customers.

Question 10

What is promotion in marketing?

Accepted Answer

The act of communicating and persuading customers to purchase a product or service.

Answer

The act of manufacturing and producing goods.

Answer

The act of researching and analyzing market trends.

Answer

The act of making financial decisions for a company.

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