This refers to the provision of incentives to the end consumer or to intermediaries to stimulate demand for product. Its is normally used in combination with either advertising or personal selling.

What is the well known and widespread promotional elements this is an efficient method to reach a large number of people?

This aims to make sure that your advertising efforts and investment are not wasted.

What strategy is use when a firm promotes the product to wholesalers, the wholesalers promotes it to the retailers and the retailers

Pull strategy is creating valuable content, words of the mouth, referrals or even an advertisement.

Personal selling is the second major promotional strategy and usually involves a face to face communication between the seller and the buyer to “close the sale”.

The goal of pull marketing is attracting long-term returning and loyal customers.

In the five main promotional elements, which of the following relates to the planned and sustained efforts of a firm to establish and maintain a favorable public image and generate publicity aimed at a broad public audience?

In the six-key question, what is the first step in developing your promotional program? this is the group of perspective buyers to whom the promotion is directed?

One of the satisfying buyer requirements that have limited knowledge orspecific data about a product or services.

Which of the following is the fastest growing marketing strategy?

Publicity is basically a personal, a paid presentation of a firm, product or service.

In the six-key question, you need to define the “right timing for you promotional program”.

It refers to one of the type of intermediaries that consist of brokers, manufacturers representative and sales agent.

This consist of the manufacturer placing the goods or services in as many outlets as possible.

This kind of channel arises when one channel number believes to another channel members is engage in behavior that is preventing it from achieving its goals.

It involves the use of more than a few but leas than all of the intermediaries who are . willing to carry a particular product.

This determine by the margins earned for each channel member and for the channel as a whole.

The lumber manufacturer sells lumber to the furniture maker, who then makes the furniture and sells it to retail stores, who then sell it to the final customer. This is an example of:

This strategy is usually employed when target markets are composed of easily identifiable buyers.