looking at both sides of an issue in order to determine the truth; usually based in facts

tries to persuade the reader to do, think or buy something because it is popular or because "everyone" is doing it.

states a conclusion as part of the proof of the argument (the reason is the argument)

an author's argument or thesis

an author providing the opposing viewpoint (usually in order to show why it is flawed)

appeal to reputation

appeal to reason and logic

an attack on a person instead of an issue

appeal to emotion

promoting a personal viewpoint rooted in truth; usually includes appeals to emotions or morals

promoting a personal viewpoint by distorting the truth

an attempt to distract the reader with details not relevant to the argument

attempts to persuade the reader by repeating a message over and over again

persuasive

also called stereotyping; makes an oversimplified statement about a group based on limited information

attempts to persuade the reader by using a famous person, or someone with experience in the issue, to endorse a product or idea