Q1.
Quiz by Dmitry Kislitsyn
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- Q1
A consumer products company wants to interview customers regarding a new product. If it wishes to adhere to a predetermined pattern in the interview, which of the following would likely be used?
Open-end question
Structured interview
Unstructured interview
Written questionnaire
45s - Q2
Based on a survey of 400 students in a university in which 10 percent indicated that they were business majors, the university student newspaper reported that "10 percent of all the students at the university are business majors". This report is an example of:
Descriptive statistics
Statistical inference
A population
A sample
45s - Q3
A company is interested in determining which of several advertising layouts is most effective at generating additional sales. The data collection tool that would most likely be used in this situation is:
Experiment
Observation
Telephone survey
Mail questionnaire
45s - Q4
A company conducted a survey of its employees to determine their level of satisfaction with various company policies. The data collected from this survey are:
Experimental data
Secondary data
Census data
Primary data
45s - Q5
The use of charts and graphs is an example of:
Descriptive statistics
Inferential statistics
Hypothesis testing
Estimation
45s - Q6
The summaries of data, which may be in forms of tabular, graphical, or numerical, are referred to as:
Report generation
Inferential statistics
Histograms
Descriptive statistics
45s - Q7
Weekly sales for Amazon.com would be classified as which of the following?
Time-series data
Nominal data
Cross-sectional data
Ordinal data
45s - Q8
When a survey uses the responses strongly disagree, disagree, neutral, agree, strongly agree, this is an example of:
Interval data
Ratio data
Nominal data
Ordinal data
45s - Q9
The human resources department at a major high tech company recently conducted an employee satisfaction survey of 100 of 3000 employees. Data were collected on such variables as age, gender, marital status, current salary, level of overall satisfaction on a scale from 1 to 5, number of years with the company, and job title. Which of the variables listed are considered to be ratio level data?
Job title
Marital status and gender
Age and years with the company
None of the variables is ration level
45s - Q10
The human resources department at a major high tech company recently conducted an employee satisfaction survey of 100 of 3000 employees. Data were collected on such variables as age, gender, marital status, current salary, level of overall satisfaction on a scale from 1 to 5, number of years with the company, and job title. Which of the variables listed are considered to be nominal level data?
Age and years with the company
Gender, marital status, and job title
Overall satisfaction
Age and gender
45s - Q11
When data are organised into levels, the highest data level is:
Interval level data
Nominal level data
Ratio level data
Ordinal level data
45s - Q12
Data collected at a fixed point in time are:
cross-sectional data
spatial data
panel data
time-series data
45s - Q13
The human resources department at a major high tech company recently conducted an employee satisfaction survey of 100 of 3000 employees. Data were collected on such variables as age, gender, marital status, current salary, level of overall satisfaction on a scale from 1 to 5, number of years with the company, and job title. Considering the age variable where employees were asked to list their age at their last birthday, which of the following best describes the level of data measurement for that variable?
Cross-sectional level
Ratio level
Nominal level
Interval level
45s - Q14
In the Internet survey the participants were asked the question "What is your age?" with the following options: 18-24, 25-34, 35-44, 45-54, 55+. The data collected with this question will have the measurement level:
Ordinal
Interval
Nominal
Ratio
45s - Q15
What survey question will provide binary data?
What is your job title?
What is your name?
Do you purchase products from [site name]?
What is your age?
45s