Qualitative Research

Qualitative research is a research and development method where the desired result is reached through singular cycle of calculated trial and error.

Qualitative research is primarily exploratory and used to gain an understanding of underlying reasons, opinions, and motivations.

It is unimethod in focus.

It studies real-world situations as they unfold naturally.

Cases for study are people, communities, cultures, events, critical incidences which are selected because they are “information rich” and illuminative.

Researcher has no direct contact with and do not get close to the people, situation, and phenomenon under investigation.

Assumes that each case is special and unique in qualitative research. 

The whole phenomenon under study is understood as a complex system that is more than the sum of its parts.

The researcher is careful about the possibility or meaningfulness of generalizations across time and space.

It emphasizes careful comparative case analyses and extrapolating patterns for possible transferability and adaptation in new settings.

Data is collected from various sources and compiled using the details to create a bigger conclusion. 

Describes how any one participant experiences a specific event is the goal of this method of research.

Describes past events in order to understand present patterns and anticipate future choices.

Highly concerned with how participants feel about things during an event or activity.

It immerses subjects in a culture that is unfamiliar to them.