Quality Street Recap
Quiz by Tess lewis
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16 questions
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- Q1Who made the original Quality Street Chocolate tin?Mackintosh30s
- Q2What year was the Quality Street Set text made?195630s
- Q3When this campaign started, society was in.....a time of rationing, where chocolate was still not affordablea post-rationing period where luxuries were once again becoming an acceptable part of grocery shopping.60s
- Q4In the __________ era, Britain went through a period of elegance with regard to Fine Art and Architecture.Regency30s
- Q5The Quality Street follows a _________ narrative, which is part of a range of similar adverts of this time.patriarchal30s
- Q6The imagery is very_________ of a higher class which links to the post- war era in Britain.aspirational30s
- Q7What are the two dilemmas the advert refers to?Where to go for dinner & where to go shoppingWhich sweets to choose from & which women to choose from30s
- Q8How might er refer to the women in the advert?‘damsels in distress’ (Propp’s theory)30s
- Q9How might we refer to the man in the advert‘hero’ (Propp’s theory)30s
- Q10What is the word relating to power that we can use to analyse the advert?hegemony30s
- Q11Name the two brand mascots in the advertLady Sweetly and Major QualityMiss Major and Major SweetlyMiss Sweetly and Major Quality30s
- Q12What is the name of the theory that suggests that the Quality street tin is placed on the man's lap purposefully, in place of the man's genitalia?Phallic Symbolism60s
- Q13What effect does the triangular composition have?Makes it easier to followShows the importance of the female charactersHelps to create a hierarchyHelps to create a hierarchy and focuses attention on the man60s
- Q14QS: The women are thin, pretty and dressed attractively. This is an example ofSexismFemale GazeMale GazeCoincidence60s
- Q15Quality Street was able to sell itself as a more 'luxurious' brand because in the 1950's...They had a fancy logoChocolate had just been inventedPeople had more money to spend than in previous timesThe role of women was to stay at home30s