Why did the stand that Colin Kaepernick took align with Nike's branding?

A smoothie company has hired a marketing firm to come up with a marketing plan.  The company only uses the highest quality ingredients and makes every smoothie to order, so each one is custom-made to the customer's tastes.  What would be the target market?

Nike took a risk by featuring a controversial sports figure in its advertisement.  What were the potential negative results of this choice?

An online garden supply store wants to increase sales.  Which of these is the best tactic?

What is the difference between a slogan and a tagline?

Consumers who chose to buy Nike due to the company's support of Colin Kaepernick would be an example of which of these?

Which of these best explains why basing a marketing effort on the spirit of popular culture is always a risk?

How can Nike tie its increase in sales directly to the Kaepernick advertisements?

Which segment of the market is Nike most likely to lose due to the Colin Kaepernick marketing efforts?

What is the point of messaging?

A Japanese ramen house opens in a downtown area.  What is the best description of the market for this product?

Which of these businesses is the best candidate for mass marketing?

A smoothie company has hired a marketing firm to come up with a marketing plan.  The company only uses the highest quality ingredients and makes every smoothie to order, so each one is custom-made to the customer's tastes.  Which would be the best slogan?

Which indicates that the Kaepernick campaign was part of a mass marketing effort?

What conclusion can Nike draw from the success of the Colin Kaepernick campaign?