Question 1

Which best explains why car manufacturers tend to highlight product?

Accepted Answer

Consumers want a lot of information about a vehicle before they buy

Answer

Most car commercials are national, so featuring place is impossible.

Answer

The experience of driving the car is not very important.

Answer

If one manufacturer does it, they all have to.

Question 2

Why is the Butterball Turkey Talk line a good marketing strategy for Butterball?

Accepted Answer

It ensures that all customers have a positive experience with the brand.

Answer

Before it, consumers could not communicate with the company.

Answer

It will not answer questions about non-Butterball turkeys.

Answer

It is becoming obsolete due to social media.

Question 3

Why would a business selling fur coats want to limit the discount on them during a promotion?

Accepted Answer

If prices are too low, customers will question the quality.

Answer

A discount suggests that the product is defective and unsellable.

Answer

No one who buys luxury goods will participate in a promotion.

Answer

Few customers will buy more than one, so a discount is irrelevant.

Question 4

What kind of product would want to emphasize that it is easy to use its product in its marketing mix?

Accepted Answer

a collapsible baby stroller

Answer

ear buds

Answer

specialty running shoes

Answer

a basketball

Question 5

Would the approach that Poo-Pouri used likely work on television as well?

Accepted Answer

Yes, the phenomenal success suggests a wide audience appreciates it.

Answer

Yes, there is no difference between marketing on social media and television.

Answer

No, the success was great, but the message was too specific to reproduce on television.

Answer

No, there are very advertisements for bathroom-related products on television.

Question 6

This advertisement gives specific information about which of the 4Ps?

Accepted Answer

Promotion

Answer

Product

Answer

Place

Answer

Price

Question 7

Which of these is the best example of one of the 4Ps in the Poo-Pourri advertisement?

Accepted Answer

mentioning Amazon ratings

Answer

the increased sales

Answer

a woman in a fancy dress

Answer

appearing on social media

Question 8

Which is a good example of a product that would benefit from a marketing mix that highlighted the inspection process?

Accepted Answer

a toddler car seat

Answer

a child's sweater

Answer

a simple game app

Answer

a birthday cake kit

Question 9

If there was information about price on this advertisement, what new information would customers have?

Accepted Answer

an indication of the quality of the coffee

Answer

the exact size of the cup

Answer

the specific type of coffee used

Answer

the most popular beverage in the store

Question 10

What would be the best way to incorporate place into this advertisement?

Accepted Answer

include a small map with store locations

Answer

put the advertisement on the sides of buses

Answer

show where the coffee beans are grown

Answer

indicated where the company founder is from

Question 11

The strength of the Poo-Pourri social media campaign emphasized which element of the marketing mix the most?

Accepted Answer

Product

Answer

Promotion

Answer

Price

Answer

Place

Question 12

Which of these would fast fashion stores like Forever 21 or H&M have difficulty with?

Accepted Answer

attracting customers who want moderate quality clothing

Answer

using sales and promotions to entice customers to try their stores

Answer

bringing in younger shoppers, who tend to have less to spend

Answer

having a lot of turnover in the inventory to promote fashion trends

Question 13

How could this advertisement be modified to better feature product?

Accepted Answer

mention coffee beans used

Answer

detail the size of the cup

Answer

show diverse customers

Answer

a larger picture

Question 14

What can marketers learn from JC Penney's attempt to eliminate sales and promotions?

Accepted Answer

Consumers prefer the preception of great deals to overall low prices.

Answer

There is a decreasing market for discount clothing retailers.

Answer

Place is the biggest factor when consumers are making purchases.

Answer

Coupons are losing popularity in the 21st century.

Question 15

Why did the marketers of Poo-Pourri want consumers to know about the product?

Accepted Answer

It works very differently from similar products on the market.

Answer

Feces often has an unpleasant odor.

Answer

Joking about what goes on in the bathroom is healthy.

Answer

There is only one place to purchase it.

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