Quiz #2- Principles of Marketing Module 2
Quiz by Edna Cruz
Grade 11
Principles of Marketing
Philippines Curriculum: SHS Specialized Subjects (MELC)
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15 questions
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- Q1In product market expansion, the company's employees must be ready to deliver beyond the company's boundaries on customer demand.truefalseTrue or False30sABM_PM11-Icd-5
- Q2Relationship marketing sacrifices quality for innovativeness.falsetrueTrue or False30sABM_PM11-Icd-5
- Q3In repeat business, sellers should maintain good attitude to the buyers. By doing this, buyers will feel that they do not need to switch sellers.truefalseTrue or False30sABM_PM11-Icd-5
- Q4Relationship marketing maintain a low customer satisfaction rate.falsetrueTrue or False30sABM_PM11-Icd-5
- Q5Relationship marketing is a form of marketing that focuses on customer retention and satisfaction.truefalseTrue or False30sABM_PM11-Icd-5
- Q6The components of relationship marketing are customer service, content marketing, social media and email marketing.truefalseTrue or False30sABM_PM11-Icd-5
- Q7Relationship marketing decreases customer retention.falsetrueTrue or False30sABM_PM11-Icd-5
- Q8The main advantage of email marketing is that it gives companies a lot of control.truefalseTrue or False30sABM_PM11-Icd-5
- Q9Radio, TV and printed materials like newspaper and magazines are examples of social media.falsetrueTrue or False30sABM_PM11-Icd-5
- Q10Customer service is essential and must form an integral part of both marketing and sales.truefalseTrue or False30sABM_PM11-Icd-5
- Q11Content marketing includes the following information EXCEPT_________.advertisementsoffersdigital newsletterspecifications30sABM_PM11-Icd-5
- Q12The company salesperson sells the product but does not follow up in any way. What level of relationship is stated?BasicAccountableReactiveProactive30sABM_PM11-Icd-5
- Q13The salesperson or others in the company phone the customer from time to time with suggestions about improved product use or helpful new products.reactivepartnershipaccountableProactive30sABM_PM11-Icd-5
- Q14Which is NOT included as one of the characteristics of relationship marketing?It focuses on short term relationships with the customers.It puts more emphasis on customer retention & growth.It relies more on listening & learning.It focuses on partners & customers.30sABM_PM11-Icd-5
- Q15The following are ways to increase customer base which is EXCLUDED below?individual transactions onlybenefits on loyalty cardsutilize networking websitescustomer referral30sABM_PM11-Icd-5