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Quiz by Dawn Pepin

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9 questions
Show answers
  • Q1
    Mike’s Camera is an example of a(n)
    scrambled merchandise store.
    specialty outlet.
    intertype outlet.
    general merchandise store.
    hypermarket.
    30s
  • Q2
    Which type of wholesaler traditionally sells hosiery, toys, and health and beauty items?
    drop shippers
    rack jobbers
    cash and carry wholesalers
    truck jobbers
    general merchandise wholesalers
    30s
  • Q3
    The retailing mix includes all of these except which?
    target market
    retail communication
    store location
    retail pricing
    merchandise
    30s
  • Q4
    By selling franchises, an organization ________ the cost of expansion and ________ its control compared to owning its own retail outlets.
    increases; retains almost all
    reduces; increases
    reduces; reduces
    increases; reduces
    increases; increases
    30s
  • Q5
    The three key methods of classifying retail operations are
    form of ownership, level of service, and merchandise line.
    merchandise line, form of ownership, and revenues generated.
    form of ownership, method of operation, and merchandise line.
    level of service, merchandise line, and revenues generated.
    method of operation, revenues generated, and merchandise line.
    30s
  • Q6
    A high-end department store that offers on-site alterations and tailoring, personalized offers for rewards members, and in-store and live chat with specialists would be considered
    self-service.
    restricted service.
    functional service.
    full service.
    limited service.
    30s
  • Q7
    Amir is using a ________ to satisfy his fishing supply needs.
    quick-response retailer
    flexible response marketer
    direct-mail marketer
    regional marketer
    home delivery retailer
    30s
  • Q8
    In terms of design elements for websites, ________ relevance and presentation along with context dimensions combine to engage a website visitor and provide a platform for the five other design elements.
    conductivity
    customization
    commerce
    connection
    content
    30s
  • Q9
    To gauge stickiness, a company monitors
    the average time it takes for customers to move from one page of a website to another.
    the total time, in hours and minutes, that it takes for a customer to make an online purchase.
    the number of visits by a unique customer to the same website before an actual purchase is made.
    the amount of time per month, in minutes, visitors spend on a company’s website.
    the average time it takes customers to make a purchase from the time they log on to a website to the time they log off.
    30s

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