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QUIZ FINALS PRODUCT STRATEGIES

Quiz by Harold Noga

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20 questions
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  • Q1
    It refers to the situation where a company decides to compete against its own brand
    Product-Overlap Strategy
    Private Labeling
    New-Product Strategy
    Competing Brands
    30s
  • Q2
    The implementation of this strategy has become easier because of technological innovations and the willingness of customers to accept new ways of doing things.
    Product Improvement modification
    OEM's
    Product Innovation
    New-Product Strategy
    45s
  • Q3
    Which of the following is not a classification of New-Product strategy?
    Product Improvement
    Product Imitation
    Product Labeling
    Product Innovation
    45s
  • Q4
    Which of the following is part of Product-Overlap Strategy?
    Time-based Strategy
    Private Labeling
    Single Brand
    Total-line Diversification
    45s
  • Q5
    What are the two product positioning strategy?
    None of the choices
    Positioning a single brand and Positioning a double brand
    Positioning a multiple brands and Positioning a one brand
    Positioning a single brand and positioning a multiple brands
    45s
  • Q6
    Product design strategy have the following except:
    Standard products
    Standard products with animation
    Standard product with modification
    Customized products
    45s
  • Q7
    It is composed of quality strategy, customer service strategy and time-based strategy.
    Value-marketing strategy
    Value added strategy
    Marketing strategy
    Value strategy
    45s
  • Q8
    It refers to placing a brand in that part of the market where it will receive a favorable reception compared to competing products.
    Positioning
    value re-positioning
    Product
    Product Strategy
    45s
  • Q9
    Deals with the perspective of the product mix of a company.
    Multiple Products
    System of products
    Product re-positioning strategy
    Product scope strategy
    45s
  • Q10
    It refers to getting the most from the product while it last.
    Single Product
    Harvesting
    total product turnover
    Total Line Divestment
    45s
  • Q11
    It is a situation of reverse acquisition.
    Total line divestment
    Divestment
    single product strategy
    Harvesting
    30s
  • Q12
    It is a core component of the over all marketing strategy. It also enables the company to understand its position in the market place and it allows businesses to understand their target market.
    Strategic management
    Product management
    Market Strategy
    Product Strategies
    45s
  • Q13
    It refers to seeking unfamiliar products or markets or both in the pursuit of growth.
    Harvesting
    Marketing strategies
    Positioning
    Product Diversification
    30s
  • Q14
    This type of diversification bears a close synergistic relationship to either the company’s marketing or its technology, or both.
    Conglomerate Diversification
    Horizontal Diversification
    Concentric Diversification
    Vertical Diversification
    45s
  • Q15
    In this type of diversification, the new product bears no relationship to either the marketing or the technology of the existing product
    Concentric Diversification
    Horizontal Diversification
    Vertical Diversification
    Conglomerate Diversification
    45s

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