QUIZ FINALS PRODUCT STRATEGIES
Quiz by Harold Noga
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20 questions
Show answers
- Q1It refers to the situation where a company decides to compete against its own brandProduct-Overlap StrategyPrivate LabelingNew-Product StrategyCompeting Brands30sEditDelete
- Q2The implementation of this strategy has become easier because of technological innovations and the willingness of customers to accept new ways of doing things.Product Improvement modificationOEM'sProduct InnovationNew-Product Strategy45sEditDelete
- Q3Which of the following is not a classification of New-Product strategy?Product ImprovementProduct ImitationProduct LabelingProduct Innovation45sEditDelete
- Q4Which of the following is part of Product-Overlap Strategy?Time-based StrategyPrivate LabelingSingle BrandTotal-line Diversification45sEditDelete
- Q5What are the two product positioning strategy?None of the choicesPositioning a single brand and Positioning a double brandPositioning a multiple brands and Positioning a one brandPositioning a single brand and positioning a multiple brands45sEditDelete
- Q6Product design strategy have the following except:Standard productsStandard products with animationStandard product with modificationCustomized products45sEditDelete
- Q7It is composed of quality strategy, customer service strategy and time-based strategy.Value-marketing strategyValue added strategyMarketing strategyValue strategy45sEditDelete
- Q8It refers to placing a brand in that part of the market where it will receive a favorable reception compared to competing products.Positioningvalue re-positioningProductProduct Strategy45sEditDelete
- Q9Deals with the perspective of the product mix of a company.Multiple ProductsSystem of productsProduct re-positioning strategyProduct scope strategy45sEditDelete
- Q10It refers to getting the most from the product while it last.Single ProductHarvestingtotal product turnoverTotal Line Divestment45sEditDelete
- Q11It is a situation of reverse acquisition.Total line divestmentDivestmentsingle product strategyHarvesting30sEditDelete
- Q12It is a core component of the over all marketing strategy. It also enables the company to understand its position in the market place and it allows businesses to understand their target market.Strategic managementProduct managementMarket StrategyProduct Strategies45sEditDelete
- Q13It refers to seeking unfamiliar products or markets or both in the pursuit of growth.HarvestingMarketing strategiesPositioningProduct Diversification30sEditDelete
- Q14This type of diversification bears a close synergistic relationship to either the company’s marketing or its technology, or both.Conglomerate DiversificationHorizontal DiversificationConcentric DiversificationVertical Diversification45sEditDelete
- Q15In this type of diversification, the new product bears no relationship to either the marketing or the technology of the existing productConcentric DiversificationHorizontal DiversificationVertical DiversificationConglomerate Diversification45sEditDelete
- Q16Companies may enter into a contract or may form a wholly separate but related business known as a joint venture. For example, a billing software company with strong ties to electric industry may strategically partner with a much larger customer relationship management and a more centric approach. This diversification strategy is called:Vertical DiversificationHorizontal DiversificationConcentric DiversificationConglomerate Diversification120sEditDelete
- Q17Disney theme parks such as Disney World in Orlando entertain millions of visitors from across the globe. Disney company is also strategize to invest in movies, music, television production, live theater productions, toys and clothing, among their many operations. This strategy is called:Vertical DiversificationConglomerate Diversificationconcentric diversificationHorizontal Diversification60sEditDelete
- Q18Samsung, a South Korean multinational, primarily as a manufacturer of smartphones, but their businesses are actually startlingly diverse. In addition to phones and other electronics, Samsung builds ships, undertakes major construction projects, and is involved in businesses that include food processing, textile manufacture, insurance, financial products and consumer retail. This diversification strategy is called:Horizontal DiversificationProduct scope strategyconglomerate diversificationDivestment60sEditDelete
- Q19This type of product strategy is typically employed toward the end of a product's life cycle when it is determined that further investment will no longer boost product revenue.PositioningMarketing strategiesharvestingproduct divestment60sEditDelete
- Q20This is a product strategy that focuses on creating totally new product, breakthorugh products to the market.product developmentproduct innovationproduct improvementproduct labelling60sEditDelete