QUIZ - PM

Arrange the steps in planning an Advertising Campaign.

Give one characteristic of Services.

These are intangible products that involve activities that do not result in ownership.

It is the sum of all values that customers give up to gain the benefits of having or using a product.

It is a pricing strategy that is based on the maximum level of customer's purchasing power.

It is a pricing strategy where the company decides to offer a new product at a low initial price to quickly catch the market's attention.

It is a pricing strategy where company introduce a product with a high initial cost but will be reduced as time goes on.

It is a pricing strategy where company opt to offer accessories that are complementary or can be used with the main product.

It is a pricing adjustment strategy that involves reducing price to reward the customers in several form: cash discounts, quantity discount, or seasonal discount.

It is defined as any paid and public presentation of products, services, or ideas by an identified sponsor through a medium.

A type of advertising message that attempts to provide a product brand as the solution to the current consumption problem experienced by the customer.

A type of advertising message that attempts to promote brands using high sensory value.

It is the most accessible advertising media.

It has become one of the most highly interactive advertising medium.

What is the disadvantage of using Social Networking Sites as an advertising media?