Quiz Unit 2.1 and 2.2 Bus. Mang.

the practice of keeping customers by building long-term relationships

It is the combination of practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle.

A tool used to measure how satisfied customers are with the relevant attributes of a company's product or service

It means "be where your customers are"

This metric is a kind of survey that asks a basic question to customers i.e. "How would you rate your satisfaction with our product or service?" across different channels such as live chat, email, etc.

It is a specific problem that prospective customers of your business are experiencing during his buying journey

Businesses collect genuine reviews from customers to be seen where it matters most.

It is advertising utilizing customer testimonials

It is the way of managing people and business processes to ensure complete customer satisfaction at every stage, internally and externally.

It is a four-step model for carrying out change.

The purposeful change of a process to improve the confidence or reliability of the outcome.

They are plans to grow their business and increase sales and profits.

strategy that seeks to increase sales of existing products in existing markets

Strategy that seeks to sell current products in a new market.

Strategy that seeks to expand its product line or add new features to increase its sales and profits in existing market.