Question 1

Which statement is true about color trend predictions?

Accepted Answer

It has a strong influence even outside fashion.

Answer

It is usually done by large companies like LVMH.

Answer

The companies that specialize in it are very well-known.

Question 2

CMG contributors collect color trend data by---·

Accepted Answer

observing different aspects of culture

Answer

reading reports by fashion bloggers

Answer

attending fabric conventions

Question 3

Tangerine Tango was selected by Pantone because it is ___ .

Accepted Answer

vibrant and cheerful

Answer

deep and mysterious

Answer

calm and relaxing

Question 4

Which does NOT prove that color forecasting is an art, not a science?

Accepted Answer

U.S. fashion retailers sometimes lose money due to forecast errors.

Answer

The big color organizations selected very different colors for 2012.

Answer

Designers follow the advice they get from color organizations.

Question 5

What is the main idea of the last paragraph?

Accepted Answer

Color forecasters may not always get it right, but the results are clear when they do.

Answer

In the end it's all down to decisions made by retailers and designers.

Answer

There are many reasons for why color or trend forecasts go wrong

Question 6

CMG is involved in many things outside of just predicting color trends.

Accepted Answer

False

Answer

True

Question 7

Design and architecture firms use CMG data.

Accepted Answer

True

Answer

False

Question 8

Textile manufacturers create a fashion report that members of CMG use for forecasting.

Accepted Answer

False

Answer

True

Question 9

Fabric conventions are attended by consumers to see the latest color and fashion trends.

Accepted Answer

False

Answer

True

Question 10

Boyz-N-Berry was Pantone's "Color of the Year" in 2012.

Accepted Answer

False

Answer

True

Question 11

Peter Lappin writes about fashion on the Internet

Accepted Answer

True

Answer

False

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