True or False - VMOST Analysis is a tool to evaluate if an overall strategy and supporting activities are in alignment. It can be used for your current strategy or future plans.

VMOST stands for

A good Vision and Mission will complement each other but serve different purposes

Vision is your overall aim for the future, whereas a Mission is what you actually undertake as a business today.

This is Google’s vision statement - To organize the world’s information and make it universally accessible and useful.

Objectives are the targets you aim to achieve as part of your overall marketing strategy.

The “S” in VMOS statnds for Strategies. It is the process where you’re listing the number of strategies/initiatives that have to occur in order to hit your objective and goals.

STP Stands for:

The STP model is useful because it helps you to identify your most valuable types of customer, and then develop products and marketing messages tailored to them.

With STP model you identify your most valuable market segments, and then sell to them successfully with carefully targeted products and marketing. But it is not used by services.