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Recap Quiz -

Quiz by Loku Char

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10 questions
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  • Q1

    True or False - VMOST Analysis is a tool to evaluate if an overall strategy and supporting activities are in alignment. It can be used for your current strategy or future plans.

    False

    True

    30s
  • Q2

    VMOST stands for

    Vision Mission Objectives Strategies Training

    Values Mission Objectives Statements Tactics

    Vision Mission Objectives Strategy Tactics

    Visions Methods Objectives Systems Tactics

    30s
  • Q3

    A good Vision and Mission will complement each other but serve different purposes

    True

    False

    30s
  • Q4

    Vision is your overall aim for the future, whereas a Mission is what you actually undertake as a business today.

    False

    True

    30s
  • Q5

    This is Google’s vision statement - To organize the world’s information and make it universally accessible and useful.

    False

    True

    30s
  • Q6

    Objectives are the targets you aim to achieve as part of your overall marketing strategy.

    False

    True

    30s
  • Q7

    The “S” in VMOS statnds for Strategies. It is the process where you’re listing the number of strategies/initiatives that have to occur in order to hit your objective and goals.

    False

    True

    30s
  • Q8

    STP Stands for:

    Segment your market.

    Target your best customers.

    Plan your offering.

    Segment your market.

    Treausre your best customers.

    Position your offering.

    Segment your market.

    Target your best customers.

    Position your offering.

    30s
  • Q9

    The STP model is useful because it helps you to identify your most valuable types of customer, and then develop products and marketing messages tailored to them.

    True

    False

    30s
  • Q10

    With STP model you identify your most valuable market segments, and then sell to them successfully with carefully targeted products and marketing. But it is not used by services.

    False

    True

    30s

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