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REMEDIAL EXAM - PRINCIPLES OF MARKETING

Quiz by JOANA FELIZA GUEVARA

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35 questions
Show answers
  • Q1
    Which element of the marketing mix includes the distribution of products?
    Promotion
    Price
    Produuct
    Place
    60s
  • Q2
    To be ethically effective, marketing plans must be
    flexible enough to contain differences of opinion
    substantially different from compliance requirements
    honest and truthful
    varied according to management responsibility level
    120s
  • Q3
    A document that communicates a marketing strategy for an offering.
    research paper
    market plan
    mission statement
    annual report
    60s
  • Q4
    Raw data transforms to information when
    it is calculated
    a manager looks at it
    a manager is aware that it exists
    it becomes useful
    60s
  • Q5
    Which of the following is true about participating in professional networking websites?
    They are more frequently used by experienced workers.
    They are frequently used by employers and recruiters
    They are less helpful for mid- and late career professionals.
    They are most helpful to people who are currently employed
    120s
  • Q6
    _________________ are especially useful to market
    Location, locomotion, liberation
    Profitability, reliability, predictability
    Age, income, gender
    Proactivity, reactivity, alacrity
    120s
  • Q7
    What term is used to describe when a customer purchases a product with no planning or forethought?
    Impulse buying
    Extended problem solving
    High-involvement purchasing
    Evaluation implementation
    120s
  • Q8
    What type of segmentation is the primary starting point for most marketers?
    Cultural
    Demographic
    Psychographic
    Use-pattern
    120s
  • Q9
    In the business-to-business buying process, what is the next step after the need is described and quantified?
    Establishing an order routine
    Searching for potential suppliers
    Evaluating proposals
    Recognizing a need
    120s
  • Q10
    Which of the following is a skill that could advance career goals in global marketing?
    Ability to speak two or more languages
    Computer literacy
    Having a foreign driver’s license
    Experience in a single geographical area
    120s
  • Q11
    When a product is sold in as many outlets as possible a(n) ___________ distribution strategy is being used.
    exclusive
    intensive
    selective
    extreme
    120s
  • Q12
    What is a useful way to empower customers?
    Ask customers to participate in product design.
    Give customers free products.
    Refer customers to competitors for quality comparisons.
    Conduct customer feasibility studies
    120s
  • Q13
    Which of the following is a key function of “positioning” in marketing campaigns?
    To divert the customer's attention from the product’s flaws.
    To override the customer’s previous mindset.
    To distract the customer from considering a competitor’s product.
    To provide a reason why the customer should buy the product.
    120s
  • Q14
    A(n) ____________ explains how an offering will be launched.
    customer base
    offering transaction
    business document
    communication plan
    120s
  • Q15
    _________ is defined as the variety of marketing communications an organization utilizes
    Personal selling
    Promotional mix
    Publicity
    Advertising
    120s

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