Research methodologies
Quiz by Laura Stephen
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- Q1
What methodology is used for the following investigation?
A researcher studies the language used in magazine advertisements and attempts to count language use in different categories such as humorous, serious, flirty or neutral.
Longitudinal research
Content Analysis
Case study
Brain Scans
30s - Q2
What methodology is used for the following investigation?
A researcher wants to explore the childhoods of 44 juvenile delinquents after they have committed their offences, so uses interviews, IQ tests, school records and psychiatrist assessments.
Longitudinal research
Brain Scans
Content analysis
Case study
30s - Q3
What methodology is used for the following investigation?
A researcher wants to study how a child's moral decisions change as they get older, so studies them from the age of 7 to 16 years old and gives them moral dilemmas to solve every few years
Content analysis
Longitudinal
Cross sectional
Case study
30s - Q4
What methodology is used for the following investigation?
A researcher wants to study how moral reasoning changes across culture and age, so studies different groups of children from Canada and China of different ages of 7, 9 and 11.
case study
cross sectional
content analysis
longitudinal
30s - Q5
What methodology is used for the following investigation?
A researcher wants to investigate the impact of sleep on attention, so compares the hours of sleep a person has with their performance on a reaction time test.
Experiment
Correlation
Case study
Brain Scan
30s - Q6
A strength of this methodology is that they are quicker to study different groups in society.
longitudinal
correlational
content analysis
cross sectional
30s - Q7
A strength of this methodology is that they can be more valid as participant variables are controlled for.
Brain scans
content analysis
longitudinal
cross sectional
30s - Q8
A strength of this methodology is that it offers rich, in depth data which is often higher in validity.
content analysis
cross sectional
case study
longitudinal
30s - Q9
A strength of this methodology is that it allows for the quantitative analysis of qualitative information.
brain scans
content analysis
longitudinal
cross sectional
30s - Q10
A strength of this methodology is that it allows for scientific and objective measurements of data to be taken.
Cross sectional
Brain Scans
Longitudinal
Content analysis
30s - Q11
A weakness of this methodology is that it can be open to observer bias as to what categories data may fit into.
case study
Brain scans
Content analysis
Longitudinal
30s - Q12
A weakness of this methodology is that it can be difficult to generalise from research due to often small or atypical samples
longitudinal
content analysis
cross sectional
case study
30s - Q13
A weakness of this methodology is that it can often be time consuming to gather all the data so subject attrition (drop out) is quite common
brain scans
cross sectional
longitudinal
content analysis
30s - Q14
A weakness of this methodology is that participant variables are not controlled for and are different across groups being studied, lowering validity.
case study
longitudinal
content analysis
cross sectional
30s - Q15
A weakness of this methodology is that it can only show correlation, not causation of differences found.
Case study
Cross sectional
Brain Scans
Content analysis
30s